Amy, Ken, and Kelly Goofing Around for the camera Our Adopt-a-Highway Sign on the Sacramento Freeway eastbound between Newcastle and Penryn. We had some fun and great pizza afterwards at The Pizza Factory. Here we are wearing our orange capes and cleaning up to make the planet just a little bit cleaner. Every little bit [...]
Continue readingMarch 3, 2008
Did you miss our Web Strategy and Marketing Classes at Borders Bookstores?Here are the key takeaway PDFs for you to download. Let us know if you have any questions or comments. Also, please let us know if you would be interested in attending an encore class at Blast or Borders in the future (email melvin@blastam.com [...]
Continue readingMarch 3, 2008
Conversion Optimization, as defined in the web strategy book “Web Design for ROI“, is the science and art of enhancing a web site’s user experience with the goal of transforming the maximum number of visitors into customers. More specifically, we are looking to improve the conversion rate, which is the percentage of unique visitors who [...]
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March 8, 2008
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