Challenge:
When CSAC-EIA came to us to have their web presence re-evaluated, the existing design and site structure was nearly 5 years old. We helped them identify several key factors and elements that would significantly increase the effectiveness of the site as a tool to advance their business objectives.
Solution:
Usability issues were rectified, we added visitor site tools for printing and emailing documents and site content which could be useful to member organizations, built a member dashboard to help organize and consolidate access to member specific info, implemented content re-design and upgrades to help improve user experience and allow users to access info easier and faster, and an overall re-thinking of the visual design strategy. Finally we installed several upgrades to the existing Web Management System to improve site administration capabilities for allowing member access and notification
Services:
USABILITY STRATEGY, CONVERSION STRATEGY, SEO, ASSET DESIGN, CONTENT DESIGN, CREATIVE DESIGN, CSS
Posted by admin on Fri, Oct 19, 2007
Filed Under | Web Site Strategy