Challenge:
DesCor Builders has positioned itself to be one of the leading construction services firms in Northern California and the DesCor website fell far short of reflecting not only the class and sophistication of the company, but the forward thinking attitude stated throughout the company literature and the ambition, knowledge and first-class quality of DesCor as well.
DesCor had a strong existing brand/identity, however the state of the existing web site interface was severely outdated and lacked a cohesive link to the existing identity.
Solution:
The goal of our project for DesCor Builders was to bring the DesCor culture to the forefront, to bring the website to life and make sure the website properly communicated the organization’s experience and positive, professional approach which is focused on building personal relationships. We built and positioned the new site with features and functionality that would help to better distinguish DesCor as a leader in the industry by elevating their web presence above all other competitors in Northern California. The user experience was greatly improved by giving the site more visual interest, making the site simpler and easier to use, and overall providing a more engaging experience through improved content and visual design.
Services:
USABILITY STRATEGY, CONVERSION STRATEGY, SEO, ASSET DESIGN, CONTENT DESIGN, CSS
Posted by admin on Mon, Aug 27, 2007
Filed Under | Web Site Strategy