Scenic drives, automotive events, auto industry news and government news that affects your right to drive happy – that’s what WeDriveCalifornia.com is all about. Brought to you by the Alliance of Automobile Manufacturers, WeDrive California is a news and information resource for all things automotive.
When it was time to re-examine how the WeDrive California web site fit into the most recent marketing initiative, Blast Advanced Media was asked to help bring it more in line with the updated philosophy and visual direction. We reviewed the organization’s position and online strategy and through consultation with the client established a concept that reflects the values of the new campaign. Through custom CMS modules, the organization’s representatives are able to maintain a meaningful dialogue with site visitors by way of timely news, event and article updates.
Posted by admin on Thu, Jun 14, 2007
Filed Under | User Centered Design