Analytics & Digital Marketing Tips

How to Calculate Web Site Design ROI

January 26, 2008           Conversion Testing

To properly calculate web site design ROI or any return on investment for that matter:

Return – Investment = Net Gain
Net Gain / Investment = Return On Investment (ROI)

Here is an Example ROI calculation:

$200,000 (return) – $20,000 (investment) = $180,000 (net gain)
$180,000 (net gain) / $20,000 (investment) = 9.00 or 900% ROI

Now learn how to increase your web site return on investment by reading the “Web Design for ROI” blog and book.

 

 

Analytics Blog

We're here to help with tips and insight on the following topics:

Subscribe to RSS


Stoke Your Passion for Digital

Subscribe for a monthly digest of analytics tips, digital marketing news, and case studies from experts certified with Google, Adobe, Tableau, Tealium, and more!




Connect with Blast Analytics & Marketing