Analytics and Search Marketing Tips
Our team finds that most people we train or work with have a hard time remembering many of the nuances of how Google Analytics works. Heck, I use Google Analytics all the time, and I forget many of these rules and definitions. Every eighteen months, when I prepare to renew my Google Analytics Certification I have to look them up again.
If you’re looking for a simple reference guide to help you pass the GAIQ test and help you quickly access key concepts of Google Analytics long-term, then we have the solution for you. The Handy Google Analytics Reference Guide.
There are over 80 Google Analytics tips, definitions, rules and resource links distilled into the 2 pages of the reference guide. Plus, there is a Bonus RegEx reference page.
The following are a sample of Google Analytics IQ test questions and details of Google Analytics that many people have a hard time remembering for the test and months after they take the test. This guide addresses all of these questions and much more.
Some of these concepts are not encountered in the day to day use of GA, while others, like ‘why adwords clicks and analytics visits differ,’ are essential knowledge for users of Analytics.
We were inspired by…
With this inspiration we wanted to take the current cheat sheets one step further and provide a more comprehensive resource.
We originally created this for our Google Analytics training clients and team members as a sort of study guide or cheat sheet. However, we like to refer to it as a reference guide since it is useful for people who are:
Here’s a peek inside the Handy Google Analytics Reference guide and preview the 80+ tips, definitions, rules and resource links.
The goal was a guide in the simple style of cheat sheet with a maximum of 2 pages for the general Google Analytics references and 1 page for the RegEx references. But we hope you and others will find this useful as a reference well beyond your desire to pass the Google Analytics IQ Certification Test.
This guide is not meant to teach you Google Analytics but instead meant to help you free up brain space to focus on more important tasks like performing analysis.
It isn’t designed to help you cheat or pass the GAIQ test with just this guide. This guide is a supplement that will likely increase your test score but it is in no way a replacement for studying. The Google Analytics IQ Lessons (formerly called the Conversion University) and using Google Analytics are the best way to prepare for the test. This guide will help you study and remember essential concepts that will likely be on the test.
In the next version of this Google Analytics Reference Guide, we plan to add a new page that will provide tips on how to be an analytics ninja that can identify insights and take action to improve business performance.
Until then here are some valuable analysis tips from Avinash Kaushik that are easy to get started with today.
Whether you are an experienced analytics veteran or a newbie, please share your thoughts on how we can advance this first iteration of the Handy Google Analytics Reference Guide. Let us know if you have ideas to improve upon what we’ve included, to make additions, or otherwise make this an even more valuable resource.
If you have analysis tips to offer, for the next version, please share them in the comments below or reach out to us directly. Thanks in advance!
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Kayden is the founder and CEO of Blast Analytics & Marketing. He leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. An industry trailblazer who stays ahead of trends and opportunities, Kayden has spent nearly two decades building his expertise in all areas, with a deep focus on analytics, search engine optimization, and user experience. He is an evangelist for “the customer,” helping clients create sustainable competitive advantage by developing, optimizing, distributing, and connecting valuable content to customer needs.44 posts on the Web Analytics Blog.
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