Blast Analytics and Marketing

Analytics Blog

Supporting Leaders to EVOLVE
Category: Digital Experience

Google Analytics Updates

October 22, 2008

Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!).

Another great new feature is the motion charts that can be heavily customized to really get a clear picture how efforts have paid off over time and can help you be more proactive by visualizing those trends.

There were a few more changes (Advanced Segmentation, Custom Reporting and Interface Updates) Check out this post:
http://blog.searchenginewatch.com/blog/081022-134932

And then hit Google’s YouTube channel:
http://uk.youtube.com/view_play_list?p=AFDC0271A9E3C759

Joe Christopher
About the Author

As Vice President of Analytics at Blast Analytics, Joe leads a team of talented analytics consultants responsible for helping clients understand and take action on their vast amounts of data, to continuously improve and EVOLVE their organizations. With over 20 years of experience in analytics and digital marketing, Joe offers a high-level of knowledge and guidance to clients across all industries. He is an expert in all major analytics platforms including Google Analytics and Adobe Analytics, as well as various tag management systems such as Tealium and Adobe Launch. He also consults on data visualization, data governance, and data quality strategies. Having extensive expertise in many areas, has enabled Joe to become a well known thought leader and speak at industry events such as Tealium’s Digital Velocity series. Joe remains on the pulse of various information technology, programming languages, tools and services, keeping Blast and its clients on the leading edge.

Connect with Joe on LinkedIn. Joe Christopher has written on the Blast Digital Customer Experience and Analytics Blog.