Search Engine Optimization Posts

Are Organic Search Results Still Above the Fold?

Search Engine Optimization

Are Organic Search Results Still Above the Fold?

Digital marketers are concerned about how the removal of paid text ads on the right-side of the Google search results page will affect organic search, local search and paid search visibility. We’ve audited the most popular screen resolutions to show how this change will affect organic search and recommend the best way to combat this is through a holistic approach to content development and digital marketing channel mix optimization.

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March 3, 2016    0 Comments

Google Adwords Demographic Bidding Returns

Search Engine Optimization, Paid Search

Google Adwords Demographic Bidding Returns

Back in 2008, Google announced their demographic bidding beta test feature in Adwords, only to be retired in March of this year. But just 6 months later, Google announced the return of demographics for Adwords. It is now found under the Display tab in the Adwords user interface (UI), if you have yet to take notice.

If you want to know what demographic bidding is all about, how to use it and more; check out this article.

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October 25, 2012    0 Comments

SEO Power Tip: Turn Off Google Instant Predictions

Search Engine Optimization

SEO Power Tip: Turn Off Google Instant Predictions

Did you know that the default Google search settings filter the results so one domain doesn’t dominate?

The cool thing is this can be turned off and the unfiltered view becomes a powerful SEO research tool. The unfiltered view allows you to evaluate the relative strength of each listing, what tactics are being utilized and most importantly how much effort and what type of tactics will be needed to move your listing up in the rankings.

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August 17, 2012    3 Comments

2012 MozCon – Day Three Wrap Up

Search Engine Optimization

2012 MozCon – Day Three Wrap Up

Day three of the 2012 SEOmoz MozCon conference is done and thus ends the party. What a fantastic time it was; full of so many wonderful people eager to share their knowledge and advance the SEO collective. We were expecting that the final day would be a little light given it was the last day, but we needn’t have worried. The lineup was as rich and informative as the previous days, which is saying a lot.

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July 30, 2012    1 Comment

2012 MozCon – Day Two Wrap Up

Search Engine Optimization

2012 MozCon – Day Two Wrap Up

Day two of the 2012 SEOmoz MozCon was another successful day packed with tons of [link] juicy digital marketing information. Yesterday we saw a wide range of topics and today was no different. From dancing robots to serious Excel API tips to persona modeling to design; it was fast, furious and fun.

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July 26, 2012    4 Comments

2012 MozCon – Day One Recap

Search Engine Optimization

2012 MozCon – Day One Recap

Blast sent a contingent from our online marketing team to the 2012 SEOmoz MozCon conference in Seattle, WA. Rand Fishkin, SEOmoz CEO and arguably the most influential forces behind link building today, knows how to put on a conference. Over 700 link builders, marketers, business owners and other digital professionals have amassed for three days of talks by some of the best in the business. Day one is in the bag and we have the highlights for those of you not fortunate enough to make the trip.

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July 26, 2012    2 Comments

Rich Snippets – Why You Should Use Them

Search Engine Optimization

Rich Snippets – Why You Should Use Them

Get the answers to all your rich snippets questions: What are rich snippets? Why do I want my listings to have rich snippets? How do I get rich snippets on my listings? Why do I need to markup my website?

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August 26, 2011    3 Comments

Top 6 Highlights from MozCon 2011 SEO Conference

Search Engine Optimization

Top 6 Highlights from MozCon 2011 SEO Conference

Learn about what happened at MozCon 2011. SEOmoz upgrades, SEO strategies, marketing tips, content strategy, conversion rate optimization, Facebook marketing, rich snippets, and more.

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August 3, 2011    3 Comments

How to Check Search Engine Ranking (Accurately)

Search Engine Optimization

How to Check Search Engine Ranking (Accurately)

Do you know how well your site ranks for your top targeted keywords? Are you sure? We find that many people are still getting inaccurate results for their search engine rankings due to the personalization of search. Read this post to get clear instructions on how to conduct an accurate (i.e. non-personalized) check of search engine ranking.

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July 26, 2011    10 Comments

Search Engine Optimization

Top 6 Tips on How to Start your SEO Process (Interview on RSS Ray)

Learn how to jump start your SEO efforts with the 6 tips I shared in this interview with online marketing blogger RSS Ray on how to get started with SEO and make sure you are going in the right direction.

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March 23, 2011    3 Comments

Search Engine Optimization

How to Remove Google Duplicate Listings (Finally)

Many companies have struggled with the issue of Google Maps duplicate listings. Finally, there is a high probability solution to get the duplicate listing deleted. Read this post to get step by step instructions on how to remove your duplicate listings from Google.

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January 2, 2011    12 Comments

Search Engine Optimization

Google Places: Responding Publicly to a Negative Review

Getting a negative review on your Google Places local listing can be extremely damaging to your brand’s online reputation. However, you can use the review as an opportunity to build trust and credibility. This post describes how.

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December 3, 2010    3 Comments

Search Engine Optimization

Top 7 Search Engine Marketing Tips – SMX West 2010

Top 7 most interesting SEM (Search Engine Marketing – SEO and PPC) tips I learned at SMX West 2010 Conference.

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March 6, 2010    6 Comments

Search Engine Optimization

Want to improve your Search Engine Marketing in 90 days?

Attend SMX West 2010 to improve your Search Engine Marketing with a 90 Day SEM Fitness Plan presented by Kayden Kelly, Blast Advanced Media’s online marketing and website optimization guru.

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February 5, 2010    3 Comments

Search Engine Optimization

Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the […]

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June 24, 2009    1 Comment

Search Engine Optimization

Google’s Search-based Keyword Tool

Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content. From the horse’s mouth:The Search-based […]

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November 19, 2008    0 Comments

Search Engine Optimization

Google’s SEO Starter Guide

Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed […]

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November 13, 2008    2 Comments

Search Engine Optimization

Who needs Google when you’re just local?

Improving your search engine results not only gets you listed on the major national search engines, but also optimizes the listings on local directories which is an essential customer touch point for a local business. Especially with the dramatic rise of mobile search.

Don’t believe that just because your business has a local or regional target audience that being found on the web can’t benefit your business. Local search is one of the most powerful sales channels to come along in decades – but it only works if you take the time to optimize your site so it can be found.

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September 30, 2008    5 Comments

 

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