Paid Search Posts

Stop Keyword Expansion to Grow AdWords Revenues 280%

Paid Search

Stop Keyword Expansion to Grow AdWords Revenues 280%

Smart application of the 80/20 rule will keep your Google AdWords’ keyword lists focused and profitable. Get PPC tips from our Director of Paid Search on how to successfully apply Pareto’s Principle to account management, keyword expansion, and keyword optimization. Learn how to find the keywords that will work hard for you, and spend less time chasing new ones. Plus, she shares a case study on how revenues were increased more than 280% for a client using these superior account/keyword optimization methods!

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August 31, 2016    0 Comments

Google AdWords Tips: Location Extensions

Paid Search

Google AdWords Tips: Location Extensions

Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you’ll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.

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March 31, 2016    1 Comment

Google AdWords Tips: Structured Snippets

Paid Search

Google AdWords Tips: Structured Snippets

Increase your Adwords paid ad performance at no additional cost by adding structured snippets! In this third post in our Google AdWords Tips blog series, you’ll learn how structured snippets ad extensions help highlight specific features of your products and offerings, increase your CTR, boost your Quality Score, and lower your costs.

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February 11, 2016    0 Comments

Google AdWords Tips: Callout Extensions

Digital Marketing, Paid Search

Google AdWords Tips: Callout Extensions

Increase your Adwords paid ad performance at no additional cost by adding callout extensions! In this second post in our Google AdWords Tips blog series, you’ll learn how callout extensions free up your site links, highlight your unique benefits (within character constraints), help you strategically tell your story, improve quality score and reduce costs.

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October 20, 2015    0 Comments

Google AdWords Tips: Review Extensions

Digital Marketing, Paid Search

Google AdWords Tips: Review Extensions

Build credibility by letting established companies sing your praises! In this first post in our Google AdWords Tips blog series, you’ll learn how Review Extensions work, see what they look like, discover the benefits, and get strategic tips before you get started.

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September 13, 2015    0 Comments

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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April 1, 2013    2 Comments

Google Adwords Enhanced Campaigns Shake Things Up

Paid Search

Google Adwords Enhanced Campaigns Shake Things Up

Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.

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March 7, 2013    1 Comment

Google Adwords Demographic Bidding Returns

Paid Search, Search Engine Optimization

Google Adwords Demographic Bidding Returns

Back in 2008, Google announced their demographic bidding beta test feature in Adwords, only to be retired in March of this year. But just 6 months later, Google announced the return of demographics for Adwords. It is now found under the Display tab in the Adwords user interface (UI), if you have yet to take notice.

If you want to know what demographic bidding is all about, how to use it and more; check out this article.

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October 25, 2012    0 Comments

Paid Search

Google Adwords Expiration Email Scam

WARNING! Many of our clients have been fooled by this… Watch out for the email scam with the subject ‘Google Adwords Account Alert Notifications’ that is sent to undisclosed recipients which is the first clue that it is fraudulent. The email asks you to ‘Renew Your Account Now!’ and is hoping that you will click […]

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August 11, 2008    0 Comments

 

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