Digital Marketing Posts

Search Engine Optimization

Google’s Search-based Keyword Tool

Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content. From the horse’s mouth:The Search-based […]

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November 19, 2008    0 Comments

Search Engine Optimization

Google’s SEO Starter Guide

Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed […]

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November 13, 2008    2 Comments

Digital Marketing

Advanced Media Seminar for the Emmy’s at KVIE 6

Kayden Kelly, Managing Director of Blast Advanced Media, to give presentation on “Marketing Benefits of Blogs & Does Your Website Rock?” to the National Academy of Television Arts & Sciences (Northern California Chapter) that puts on the International Emmy Awards. This is a must attend event for all people who live in the Sacramento and […]

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October 28, 2008    0 Comments

Digital Marketing

Social Communities Build Brand and Business

  I recently read a great article in EContent Magazine (November 2008, Volume 31, Number 9) called “Build Community to Build Brand and Business” by Joe Dysart. Below are the highlights of the article that validate our contention that transparent online reviews and social communities foster trust and affinity. Online Reviews Influence Purchasing Decisions While […]

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October 26, 2008    0 Comments

Digital Marketing

AppLoop iPhone RSS Feed Application Generator

AppLoop has developed an iPhone application generator that takes an RSS feed and builds a brandable application around it. They provide analytics which tracks installations and usage of the application. See the video below from AppLoop that shows what you can do with their service.

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October 20, 2008    0 Comments

Digital Marketing

Take your SEO to the next level with these tips and tricks!

Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced […]

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October 17, 2008    3 Comments

Search Engine Optimization

Who needs Google when you’re just local?

Improving your search engine results not only gets you listed on the major national search engines, but also optimizes the listings on local directories which is an essential customer touch point for a local business. Especially with the dramatic rise of mobile search.

Don’t believe that just because your business has a local or regional target audience that being found on the web can’t benefit your business. Local search is one of the most powerful sales channels to come along in decades – but it only works if you take the time to optimize your site so it can be found.

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September 30, 2008    5 Comments

Digital Marketing

SEO Tip: Why Use Squidoo?

Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, […]

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September 23, 2008    0 Comments

Digital Marketing

Usability is in the Eye of the Beholder

Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely […]

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September 12, 2008    0 Comments

Digital Marketing

Stop Using All Graphics in Emails: Dell Gets it Right

If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office […]

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August 13, 2008    1 Comment

Paid Search

Google Adwords Expiration Email Scam

WARNING! Many of our clients have been fooled by this… Watch out for the email scam with the subject ‘Google Adwords Account Alert Notifications’ that is sent to undisclosed recipients which is the first clue that it is fraudulent. The email asks you to ‘Renew Your Account Now!’ and is hoping that you will click […]

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August 11, 2008    0 Comments

Digital Marketing

Promote your Website and Drive Traffic with Podcasting

Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content. What is Podcasting?Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via an […]

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May 27, 2008    0 Comments

Digital Marketing

3 months = $450,000

How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is […]

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April 9, 2008    1 Comment

Digital Marketing

Our Featured Speaker at Web Builder 2.0 in Vegas

Kayden Kelly will be a featured speaker at Web Builder 2.0 in Las Vegas in December. The Management & Strategy track at Web Builder 2.0 will feature the latest thinking on how to increase your site’s traffic, sales and overall ROI, while also examining how to manage and capitalize on the unique opportunities presented by […]

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September 7, 2007    2 Comments

 

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