Digital Marketing Posts

2012 MozCon – Day Three Wrap Up

Search Engine Optimization

2012 MozCon – Day Three Wrap Up

Day three of the 2012 SEOmoz MozCon conference is done and thus ends the party. What a fantastic time it was; full of so many wonderful people eager to share their knowledge and advance the SEO collective. We were expecting that the final day would be a little light given it was the last day, but we needn’t have worried. The lineup was as rich and informative as the previous days, which is saying a lot.

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July 30, 2012    1 Comment

2012 MozCon – Day Two Wrap Up

Search Engine Optimization

2012 MozCon – Day Two Wrap Up

Day two of the 2012 SEOmoz MozCon was another successful day packed with tons of [link] juicy digital marketing information. Yesterday we saw a wide range of topics and today was no different. From dancing robots to serious Excel API tips to persona modeling to design; it was fast, furious and fun.

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July 26, 2012    4 Comments

2012 MozCon – Day One Recap

Search Engine Optimization

2012 MozCon – Day One Recap

Blast sent a contingent from our online marketing team to the 2012 SEOmoz MozCon conference in Seattle, WA. Rand Fishkin, SEOmoz CEO and arguably the most influential forces behind link building today, knows how to put on a conference. Over 700 link builders, marketers, business owners and other digital professionals have amassed for three days of talks by some of the best in the business. Day one is in the bag and we have the highlights for those of you not fortunate enough to make the trip.

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July 26, 2012    2 Comments

3 Reasons You Shouldn’t Build a Mobile Website

Digital Marketing

3 Reasons You Shouldn’t Build a Mobile Website

With the explosion of smart phones, tablets, gaming devices and more; offering a positive user experience for multiple devices is not easy. Luckily, a new design concept has emerged to solve this challenge. Learn more about this exciting, cost-saving solution and how it can get you ahead of the technology curve. Don’t fall victim to an antiquated design method.

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November 16, 2011    3 Comments

Rich Snippets – Why You Should Use Them

Search Engine Optimization

Rich Snippets – Why You Should Use Them

Get the answers to all your rich snippets questions: What are rich snippets? Why do I want my listings to have rich snippets? How do I get rich snippets on my listings? Why do I need to markup my website?

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August 26, 2011    3 Comments

Top 6 Highlights from MozCon 2011 SEO Conference

Search Engine Optimization

Top 6 Highlights from MozCon 2011 SEO Conference

Learn about what happened at MozCon 2011. SEOmoz upgrades, SEO strategies, marketing tips, content strategy, conversion rate optimization, Facebook marketing, rich snippets, and more.

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August 3, 2011    3 Comments

How to Check Search Engine Ranking (Accurately)

Search Engine Optimization

How to Check Search Engine Ranking (Accurately)

Do you know how well your site ranks for your top targeted keywords? Are you sure? We find that many people are still getting inaccurate results for their search engine rankings due to the personalization of search. Read this post to get clear instructions on how to conduct an accurate (i.e. non-personalized) check of search engine ranking.

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July 26, 2011    11 Comments

Search Engine Optimization

Top 6 Tips on How to Start your SEO Process (Interview on RSS Ray)

Learn how to jump start your SEO efforts with the 6 tips I shared in this interview with online marketing blogger RSS Ray on how to get started with SEO and make sure you are going in the right direction.

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March 23, 2011    3 Comments

Digital Marketing

Google Nonprofits Marketplace: We Support Non-Profits!

Google announced a new initiative, the Google Nonprofits Marketplace. We’re excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

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March 16, 2011    0 Comments

Search Engine Optimization

How to Remove Google Duplicate Listings (Finally)

Many companies have struggled with the issue of Google Maps duplicate listings. Finally, there is a high probability solution to get the duplicate listing deleted. Read this post to get step by step instructions on how to remove your duplicate listings from Google.

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January 2, 2011    12 Comments

Search Engine Optimization

Google Places: Responding Publicly to a Negative Review

Getting a negative review on your Google Places local listing can be extremely damaging to your brand’s online reputation. However, you can use the review as an opportunity to build trust and credibility. This post describes how.

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December 3, 2010    3 Comments

Digital Marketing

How To Add Social Media Icons (Properly)

Don’t just slap up social media icons! Be thoughtful about helping users to understand the value and benefits of each social media channel. This is a quick case study on how to thoughtfully add social media icons that will help you get better traction in your social marketing efforts.

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November 29, 2010    6 Comments

Digital Marketing

Online Holiday Marketing Tips

We know that all products have a unique seasonality, that’s Marketing 101. But one season requires additional thought. A season that transcends industry, affecting all of us in one way or another: The Holiday Season. And it’s here. Are you prepared?

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November 8, 2010    1 Comment

Search Engine Optimization

Top 7 Search Engine Marketing Tips – SMX West 2010

Top 7 most interesting SEM (Search Engine Marketing – SEO and PPC) tips I learned at SMX West 2010 Conference.

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March 6, 2010    6 Comments

Search Engine Optimization

Want to improve your Search Engine Marketing in 90 days?

Attend SMX West 2010 to improve your Search Engine Marketing with a 90 Day SEM Fitness Plan presented by Kayden Kelly, Blast Advanced Media’s online marketing and website optimization guru.

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February 5, 2010    3 Comments

Search Engine Optimization

Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the […]

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June 24, 2009    1 Comment

Digital Marketing

Local Search gets even more powerful with Google Local Business Center

If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website activity […]

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June 2, 2009    1 Comment

Digital Marketing

Susan Boyle – Made to Stick – What You & I can learn

What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for creating […]

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April 20, 2009    1 Comment

Digital Marketing

SES Chicago & Snow!

Here at Blast we’re all very excited that Kayden is moderating and presenting a session at Search Engine Strategies Chicago next week. We’re also very excited that we’re not going with him. At least those of us who are native Californians and aren’t quite ready for below freezing weather & snow. Yes, we’re wimpy Californians. […]

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December 5, 2008    0 Comments

Conversion Testing, Digital Marketing

AT&T Doesn’t Want You to See Special Offers

After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s […]

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November 20, 2008    3 Comments

 

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