Digital Marketing Posts

Stop Keyword Expansion to Grow AdWords Revenues 280%

Paid Search

Stop Keyword Expansion to Grow AdWords Revenues 280%

Smart application of the 80/20 rule will keep your Google AdWords’ keyword lists focused and profitable. Get PPC tips from our Director of Paid Search on how to successfully apply Pareto’s Principle to account management, keyword expansion, and keyword optimization. Learn how to find the keywords that will work hard for you, and spend less time chasing new ones. Plus, she shares a case study on how revenues were increased more than 280% for a client using these superior account/keyword optimization methods!

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August 31, 2016    0 Comments

Marketo’s New Email Templates, Editing & Insights

Marketing Automation

Marketo’s New Email Templates, Editing & Insights

Marketo’s latest iteration focuses heavily on new email tools. Get the inside scoop on this Spring 2016 release from one of our resident marketing automation experts who performs a deep dive on the features, benefits and how much easier email templates, editing and reporting has become. By the end of this post you’ll be up and running quicker than a SPAM-bot can fill out your Marketo form.

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June 10, 2016    0 Comments

Google AdWords Tips: Location Extensions

Paid Search

Google AdWords Tips: Location Extensions

Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you’ll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.

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March 31, 2016    1 Comment

Are Organic Search Results Still Above the Fold?

Search Engine Optimization

Are Organic Search Results Still Above the Fold?

Digital marketers are concerned about how the removal of paid text ads on the right-side of the Google search results page will affect organic search, local search and paid search visibility. We’ve audited the most popular screen resolutions to show how this change will affect organic search and recommend the best way to combat this is through a holistic approach to content development and digital marketing channel mix optimization.

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March 3, 2016    0 Comments

Google AdWords Tips: Structured Snippets

Paid Search

Google AdWords Tips: Structured Snippets

Increase your Adwords paid ad performance at no additional cost by adding structured snippets! In this third post in our Google AdWords Tips blog series, you’ll learn how structured snippets ad extensions help highlight specific features of your products and offerings, increase your CTR, boost your Quality Score, and lower your costs.

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February 11, 2016    0 Comments

Google AdWords Tips: Callout Extensions

Digital Marketing, Paid Search

Google AdWords Tips: Callout Extensions

Increase your Adwords paid ad performance at no additional cost by adding callout extensions! In this second post in our Google AdWords Tips blog series, you’ll learn how callout extensions free up your site links, highlight your unique benefits (within character constraints), help you strategically tell your story, improve quality score and reduce costs.

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October 20, 2015    0 Comments

Marketing Automation: Help or Hype?

Digital Marketing

Marketing Automation: Help or Hype?

As a marketer, you’re running a million miles a minute creating, managing, tracking and analyzing all of your marketing campaigns. You are likely searching for a solution to alleviate your team’s busy work, and help you focus more on things that matter like creative marketing strategy and producing valuable content.

You may have heard about marketing automation, but haven’t had time to research it. Is it helpful or just hype?

Get our take and learn more about marketing automation as we explore the essential features and discuss the potential benefits.

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October 8, 2015    2 Comments

Google AdWords Tips: Review Extensions

Digital Marketing, Paid Search

Google AdWords Tips: Review Extensions

Build credibility by letting established companies sing your praises! In this first post in our Google AdWords Tips blog series, you’ll learn how Review Extensions work, see what they look like, discover the benefits, and get strategic tips before you get started.

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September 13, 2015    0 Comments

Marketo Summit Recap & Top 5 Innovation Announcements

Digital Marketing

Marketo Summit Recap & Top 5 Innovation Announcements

Overall, the Marketo summit was a great success this year. Marketers have some great new marketing automation tools to jump head first into engagement marketing. Read on to learn about the inspiration and the top 5 innovations that Marketo shared. Plus, download their engagement strategy ebook.

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May 28, 2015    0 Comments

How to Write Better PPC Text Ads

Digital Marketing

How to Write Better PPC Text Ads

As a Paid Search Marketing Strategist at Blast, I was thrilled to attend MECLABS Web Optimization Summit held in NYC in late May. It was awesome to share and learn from so many like-minded marketing optimization industry leaders.

At Blast, we are a goal and data driven group. As such, we’ve developed frameworks that allow us to rapidly optimize and improve performance, producing the greatest gains for our clients. In this article we are sharing straightforward tips on how we have learned to create measurably better paid search ads. In fact, you’ll find ad examples and an easy-to-use PPC Ad Copy Writing Template that will help you write better PPC text ads.

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July 25, 2014    0 Comments

How To Create Awesome SEO Data Visualization with Tableau

Analytics, Search Engine Optimization

How To Create Awesome SEO Data Visualization with Tableau

Let’s face it, we’re visual creatures. We’d much rather read and interpret visual data than have to dive into a numbers-packed spreadsheet. This goes double for time-crunched executives. How many times have you presented a data table to management, and not received the response you’re looking for?

Data Tables like this can be rich in insight but are often dull and difficult to understand. They require interpretation and patient explanation.

Bottom line: Presentation matters. What you need is truly awesome data visualization that’s easy to understand, great to look at and rich with actionable insight. Check out these four SEO Data Visualization report examples that we share the strategy behind and that you can download and edit for your own use.

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October 21, 2013    4 Comments

89 Inbound Marketing Tactics from Mozcon 2013 Day 3

Digital Marketing

89 Inbound Marketing Tactics from Mozcon 2013 Day 3

MozCon 2013 is in the books and day 3 brought everything to a close in fitting fashion. From what to test in social marketing to how to improve the culture of your workplace, read on to find it all in the 100 inbound marketing tactics listed below.

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July 10, 2013    0 Comments

133 Digital Marketing Ideas from MozCon 2013 Day 2

Digital Marketing

133 Digital Marketing Ideas from MozCon 2013 Day 2

Listening to all of the digital marketing ideas on Day 2 of MozCon 2013 I came to the realization that I love my job. Now, this isn’t a new revelation, I frequently think about that. But, it’s still nice to be in an environment that reminds me of just how cool it is.

Read on for 133 digital marketing ideas and to see why digital marketing is so cool.

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July 9, 2013    3 Comments

101 SEO Tips from MozCon 2013 Day 1

Digital Marketing

101 SEO Tips from MozCon 2013 Day 1

The time has come for this year’s top SEO conference MozCon. Three days of world-class speakers sharing their newest ideas, products and strategies for all things SEO and digital marketing. Rand Fishkin knows how to throw a conference and true to form, this year’s is bigger and better than ever before.

I’ve wrapped up the day 1 goodies and put them all together in this list of 101 SEO tips. Read on to see the latest ideas from some of the best in the industry.

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July 8, 2013    13 Comments

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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April 1, 2013    2 Comments

Google+ Local Is Now Friendlier to Healthcare

Local Search Marketing

Google+ Local Is Now Friendlier to Healthcare

We caused a stir and Google responded with two positive changes to their Google+ Local Quality Guidelines that will help people get more accurate contact information for their healthcare providers.

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March 18, 2013    0 Comments

Google Adwords Enhanced Campaigns Shake Things Up

Paid Search

Google Adwords Enhanced Campaigns Shake Things Up

Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.

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March 7, 2013    1 Comment

Google Adwords Demographic Bidding Returns

Search Engine Optimization, Paid Search

Google Adwords Demographic Bidding Returns

Back in 2008, Google announced their demographic bidding beta test feature in Adwords, only to be retired in March of this year. But just 6 months later, Google announced the return of demographics for Adwords. It is now found under the Display tab in the Adwords user interface (UI), if you have yet to take notice.

If you want to know what demographic bidding is all about, how to use it and more; check out this article.

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October 25, 2012    0 Comments

Why Google+ Local is Not Friendly to Health Care

Local Search Marketing

Why Google+ Local is Not Friendly to Health Care

While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.

Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”

Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.

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October 19, 2012    2 Comments

Google Tag Manager: What You Should Know

Analytics, Digital Marketing

Google Tag Manager: What You Should Know

Google announced Google Tag Manager today at eMetrics in Boston. This is Google’s entry into the Tag Management Solution arena. What is this product? How can you leverage it? How does it compare to other solutions? Read on to learn the answers to these questions, plus get valuable tips and tricks.

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October 1, 2012    16 Comments

 

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