Conversion Testing Posts

The Best Revenue Significance Calculator for A/B Testing

Conversion Testing

The Best Revenue Significance Calculator for A/B Testing

The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor…so we developed our own! Find out why you shouldn’t ignore the revenue per visitor metric, the right way to determine its significance, and how to use our amazing RPV calculator. As a bonus, you’ll even learn how to get unsampled data from a Google Analytics standard account. Yes, anything is possible!

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May 11, 2017    3 Comments

A/B Testing for the Greater Good of Your Business

Conversion Testing

A/B Testing for the Greater Good of Your Business

It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.

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March 17, 2017    0 Comments

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Google Analytics, Adobe Analytics, Conversion Testing

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012    10 Comments

Conversion Testing

UX and SEO: Does the Experience Matter if No One Experiences it?

Does user experience matter if no one experiences it? Read on for specific strategies on how to combine the powerful forces of Search Engine Optimization and Usability to create the ultimate User Experience.

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October 14, 2010    2 Comments

Conversion Testing

Beyond Usability – Engaging Users through the Experience

Users have come to expect a solid information architecture, engaging content, consistent interaction models and great visual treatment – now it’s time transcend expectations by considering the holistic site experience. Read examples of sites and software that are going beyond usability and engaging users through the site experience.

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August 18, 2010    2 Comments

Conversion Testing

Meaningful Differentiation – A Key to Improving Conversion

Can you quickly state your company’s meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.

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July 22, 2010    2 Comments

Conversion Testing

Winner of the Best Tests of 2009

Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won’s Best Tests of 2009 for the Best B2C Lead Generation Tests.

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January 4, 2010    0 Comments

Conversion Testing

WebAward for Best Airline Website with 70% Jump in Revenue

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in […]

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November 6, 2009    0 Comments

Conversion Testing

Top 5 Strategic Reasons for Usability Testing

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult […]

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August 7, 2009    0 Comments

Conversion Testing

Google Website Optimizer Increases Conversion 591%

How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. […]

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June 17, 2009    27 Comments

Conversion Testing

The Importance of Designing Toward Key Scenarios

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the […]

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May 18, 2009    0 Comments

Conversion Testing

Web Optimization Tips and Tools from SES New York 2009

It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and shopping […]

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April 20, 2009    1 Comment

Conversion Testing

Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before […]

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March 27, 2009    9 Comments

Conversion Testing

KISSmetrics list of Google Website Optimizer resources

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer […]

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March 6, 2009    1 Comment

Conversion Testing

Blast AM at SES Chicago: Lesson in Google Website Optimizer

More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that […]

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January 13, 2009    1 Comment

Conversion Testing

Google Website Optimizer A/B Test Tutorial for Content Page

In this post we demonstrate how to setup a Google Website Optimizer A/B test using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of JavaScript code provided by […]

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January 10, 2009    2 Comments

Website Optimizer Tips for Tracking Complex Conversions

Google Analytics, Conversion Testing

Website Optimizer Tips for Tracking Complex Conversions

You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. […]

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December 18, 2008    13 Comments

Google Website Optimizer Test: We Didn’t Implement the Winner

Conversion Testing

Google Website Optimizer Test: We Didn’t Implement the Winner

Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken […]

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December 14, 2008    4 Comments

Conversion Testing, Digital Marketing

AT&T Doesn’t Want You to See Special Offers

After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s […]

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November 20, 2008    3 Comments

Conversion Testing

The 3 Fundamental Questions of Persuasion

We often talk about persuasion with our clients when discussing website optimization. Today, I came across a twitter post from Bryan Eisenberg that led me to a concise review of a recent online marketing flub they found by MagicJack. It provides a revealing discussion regarding the three fundamental questions of Future Now’s Persuasion Architecture(R): who […]

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November 13, 2008    0 Comments

 

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