Posts by Charles Davis

Analytics

Tealium iQ: Data Privacy as a Differentiator

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

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Oct 12, 2016    0 Comments

What is Google Attribution Modeling? Do you need it?

Google Analytics

What is Google Attribution Modeling? Do you need it?

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

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Jan 26, 2013    6 Comments

Google Analytics Premium – The Service Level Agreement

Analytics, Google Analytics

Google Analytics Premium – The Service Level Agreement

Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.

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Oct 17, 2011    2 Comments

Google Analytics

Google Analytics Standard and Premium Seminar in SF – Oct 25

Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!

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Oct 13, 2011    1 Comment

What is Google Analytics Premium?

Google Analytics

What is Google Analytics Premium?

Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.

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Sep 29, 2011    20 Comments

Digital Marketing

Google Nonprofits Marketplace: We Support Non-Profits!

Google announced a new initiative, the Google Nonprofits Marketplace. We’re excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

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Mar 16, 2011    0 Comments

Google Analytics

Urchin 7 Released – Limited Time Offer

Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!

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Sep 2, 2010    1 Comment

Digital Marketing

Susan Boyle – Made to Stick – What You & I can learn

What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for creating […]

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Apr 20, 2009    1 Comment

Conversion Testing

KISSmetrics list of Google Website Optimizer resources

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer […]

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Mar 6, 2009    1 Comment

Digital Marketing

SES Chicago & Snow!

Here at Blast we’re all very excited that Kayden is moderating and presenting a session at Search Engine Strategies Chicago next week. We’re also very excited that we’re not going with him. At least those of us who are native Californians and aren’t quite ready for below freezing weather & snow. Yes, we’re wimpy Californians. […]

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Dec 5, 2008    0 Comments

Digital Marketing

3 months = $450,000

How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is […]

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Apr 9, 2008    1 Comment

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