Analytics & Digital Marketing Tips

Blast AM at SES Chicago: Lesson in Google Website Optimizer

January 13, 2009           Conversion Testing

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Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets actionable data for clients. He lists five tips for getting started and using the tool.

The first tip is: keep it simple. Kayden suggests testing major page changes but with few variations. Just as Google says on their Website Optimizer Helpful Hints page, the more complex tests take a lot longer to get usable feedback.

Read the full post at Web Pro News



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