Analytics Posts

Analytics, Google Analytics

Google Analytics Version 5 Announced

Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.

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March 21, 2011    1 Comment

Analytics, Google Analytics

How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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March 21, 2011    44 Comments

Why are Term Clouds in Google Analytics so Special?

Google Analytics

Why are Term Clouds in Google Analytics so Special?

Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.

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March 19, 2011    4 Comments

Analytics, Google Analytics

Cross Domain Tracking in Google Analytics

Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.

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February 1, 2011    31 Comments

Analytics, Google Analytics

Campaign Tracking in Google Analytics

When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.

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December 28, 2010    8 Comments

Analytics, Google Analytics

Google Analytics Tip: Annotations

Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.

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December 7, 2010    0 Comments

Analytics, Google Analytics

Google Analytics Partners Developer Competition 2010

The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.

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October 25, 2010    0 Comments

Analytics, Google Analytics

Don’t be Misled by Averages – Use Advanced Segments

How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.

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October 2, 2010    1 Comment

Analytics, Google Analytics

Time Saving Google Analytics Tip: Save Filtered Reports

Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.

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September 15, 2010    5 Comments

Google Analytics

Urchin 7 Released – Limited Time Offer

Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!

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September 2, 2010    1 Comment

Analytics, Google Analytics

Google Analytics Tip: Blog Tag Analysis

Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.

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July 29, 2010    5 Comments

Analytics, Google Analytics

New Google Analytics Features Unveiled

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways –  other than having a great time at the Googleplex.  Google provided us with a glimpse of the new GA features, but we had to keep our lips […]

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October 20, 2009    6 Comments

Google Analytics

Free & Fast Google Analytics
iPhone App

Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles. Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone […]

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June 1, 2009    10 Comments

Analytics

Double your Conversion Rate at EM9 Conference in SF

Ready to improve your Marketing Campaign ROI by Doubling Conversion Rate?You invest a lot of time, money and effort into your website and online marketing. Wouldn’t you like to know about a simple process using free and inexpensive tools that can help you methodically boost your return on investment? Okay, I know you are thinking […]

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April 16, 2009    1 Comment

Analytics, Google Analytics

Instant Segments Using Google Analytics Advanced Segments

In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only view […]

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February 27, 2009    7 Comments

Google Analytics

Google Analytics Profiles and Filters – So Much Power!

Google Analytics Profiles and Filters allow you to have so much more power and control over your analytics data. In fact, they allow you to do almost anything expensive web analytics packages can do. Why Use Google Filters and Profiles?Most importantly, filters allow you to make analytics data more meaningful by segmenting and cleaning the […]

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February 26, 2009    3 Comments

Analytics, Google Analytics

Easier Tracking of iPhone Analytics

An update to Google Analytics Advanced Segmentation feature allows you to quickly and easily see what your iPhone users are doing on your site. The iPhone has brought phone based web browsing to a new level making it simpler to view websites on their phones. As more and more smartphones make it easier to browse […]

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February 26, 2009    0 Comments

Website Optimizer Tips for Tracking Complex Conversions

Google Analytics, Conversion Testing

Website Optimizer Tips for Tracking Complex Conversions

You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. […]

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December 18, 2008    13 Comments

Top 7 Google Website Optimizer Tips

Analytics, Google Analytics

Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it SimpleStart with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex […]

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December 13, 2008    1 Comment

Google Analytics

Seven Great Enhancements to Google Analytics with Greasemonkey Plugin

Looking for ways to easily enhance Google Analytics? While reading news in my Web Analytics Association I stumbled across this great article “Social Media Metrics Greasemonkey Plugin For Google Analytics” that enables you to add social metrics to your content detail reports. (See example Google Analytics screenshot to the right) Plus, I then found the […]

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November 11, 2008    0 Comments

 

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