Analytics Posts

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Google Analytics, Adobe Analytics, Conversion Testing

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012    10 Comments

Do You Have Bots in Your Google Analytics Data?

Google Analytics

Do You Have Bots in Your Google Analytics Data?

Did you know that if you are using a service like Keynote to monitor your website performance, that it is impacting your web metrics? Services such as Keynote, Gomez, AlertSite, Pingdom, and many others use a real web browser to visit your site repeatedly throughout the day in order to measure load-time performance. They are loading your site from multiple locations throughout the world with real browsers that execute the Google Analytics tracking javascript.

There are various kinds of bots that come to your site (Google Search Bot, Bing, etc) that do not execute javascript tracking code and do not influence your metrics in Google Analytics. Our objective in this post is to educate users about the bots that do execute javascript tracking code and help you provide accurate data to your stakeholders.

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June 8, 2012    9 Comments

What is Bounce Rate? Avoid Common Pitfalls

Analytics

What is Bounce Rate? Avoid Common Pitfalls

Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.

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February 12, 2012    71 Comments

Top 10+ Analytics Tips from Accelerate Conference 2011

Analytics

Top 10+ Analytics Tips from Accelerate Conference 2011

The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.

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December 27, 2011    3 Comments

Top 5 Use Cases of Google Analytics Flow Visualization

Analytics, Google Analytics

Top 5 Use Cases of Google Analytics Flow Visualization

The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?

The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.

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October 19, 2011    11 Comments

Google Analytics Premium – The Service Level Agreement

Analytics, Google Analytics

Google Analytics Premium – The Service Level Agreement

Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.

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October 17, 2011    2 Comments

Google Analytics

Google Analytics Standard and Premium Seminar in SF – Oct 25

Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!

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October 13, 2011    1 Comment

Unsampled Reports – Google Analytics Premium Feature Tour #2

Analytics, Google Analytics

Unsampled Reports – Google Analytics Premium Feature Tour #2

One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.

Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.

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October 6, 2011    3 Comments

Google Analytics Premium Feature Tour: 50 Custom Variables

Analytics, Google Analytics

Google Analytics Premium Feature Tour: 50 Custom Variables

In Google Analytics Premium, the number of custom variables that are available has been dramatically increased from 5 (in Google Analytics Standard) to 50! We’ve helped many clients using custom variables, to both increase the depth of data that can be collected and to enhance the capabilities of segmentation in GA. On many sites, it is consistently a struggle to keep inside the 5 custom variable limit. The GA Premium 50 custom variable increase opens the door to richer data possibilities that will help you better target, optimize and convert your visitors.

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October 4, 2011    6 Comments

What is Google Analytics Premium?

Google Analytics

What is Google Analytics Premium?

Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.

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September 29, 2011    20 Comments

How to Set a Client-Side Sample Rate in Google Analytics

Google Analytics

How to Set a Client-Side Sample Rate in Google Analytics

Are you violating the Google Analytics Terms of Service?

If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution.

Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.

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August 18, 2011    10 Comments

Is a Paid Analytics Tool Really Better?

Analytics

Is a Paid Analytics Tool Really Better?

Yes! However, paying for an analytics tool is not the silver bullet many think it is. Paid analytics solutions are complex and often overwhelm people. If your organization isn’t already analytics driven, you won’t change this by dropping in a sophisticated analytics tool. First build an analytics driven culture. Then focus on the analysis, not the tool.

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August 2, 2011    0 Comments

Are Rogue Sites Influencing Your Google Analytics Data?

Google Analytics

Are Rogue Sites Influencing Your Google Analytics Data?

Did you know that if someone puts your Google Analytics tracking code on their site (the same UA-#), visits to their site will show up in your Google Analytics profiles? It is true, but thankfully, there is a way to fix this issue. We won’t get into why someone would do this, but it generally stems from someone lifting your design or embedding your content within their site — both nefarious. The people that do this are often unaware or too lazy to remove the tracking code. Through the use of a custom report, we’ll show you how to identify external sites and URLs that contain your own site’s tracking code and most importantly, how to filter these visits so that they do not impact your data analysis.

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June 27, 2011    5 Comments

How to Track Downloads in Google Analytics

Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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April 29, 2011    194 Comments

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

Google Analytics

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let’s say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.

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April 27, 2011    4 Comments

How to Track Local Search in Google Analytics

Google Analytics

How to Track Local Search in Google Analytics

Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!

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April 25, 2011    2 Comments

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

Google Analytics

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.

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April 19, 2011    0 Comments

Google Analytics V5 Custom Reports: What’s New?

Google Analytics

Google Analytics V5 Custom Reports: What’s New?

In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you’ll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.

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April 10, 2011    11 Comments

Analytics, Google Analytics

Google Analytics Version 5 Announced

Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.

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March 21, 2011    1 Comment

Analytics, Google Analytics

How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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March 21, 2011    43 Comments

 

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