Analytics Posts

Top 5 Questions on Enterprise Google Analytics 360 Suite

Google Analytics

Top 5 Questions on Enterprise Google Analytics 360 Suite

With the recent announcement of the Google Analytics 360 Suite, we’ve received many questions from our existing Premium and Standard Google Analytics clients, as well as people reaching out who are interested in considering this new enterprise marketing analytics suite of tools.

As with all things in the analytics industry, change is inevitable and most of these changes are positive. Are you curious how the 360 suite can impact your business? In this post we’ll answer the most common questions we’ve heard from our clients, provide our initial review on what you need to know about each of these new 360 tools, and share how they can help evolve your organization.

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June 8, 2016    0 Comments

Tableau Tips: Review of New Cross Database Joins

Analytics, Data Visualization

Tableau Tips: Review of New Cross Database Joins

Data analysts have been waiting a long time for Tableau to add the Holy Grail of functionality, cross database joins. And with Tableau 10 just around the corner, it is on the threshold of arrival. Get ready for a shorter, more simple path to a holistic picture of your data.

Instead of being dependent on IT, you can join data to create reports and visualizations to answer your own questions.

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May 31, 2016    5 Comments

Improve your Web Analytics Data Quality

Analytics

Improve your Web Analytics Data Quality

Do you trust your web analytics data?

Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?

Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.

There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.

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May 18, 2016    2 Comments

Top 5 Brilliant Insights from 2016 Adobe Summit

Adobe Analytics

Top 5 Brilliant Insights from 2016 Adobe Summit

Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.

Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.

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April 12, 2016    0 Comments

Google Analytics Autotrack – Should You Use It?

Google Analytics

Google Analytics Autotrack – Should You Use It?

Autotrack from Google Analytics is a nice tracking enhancement for those not using tag management, and for those using only the most basic tracking snippet. For those who are asking more advanced questions of their data and thus have deeper analytics needs, a more advanced solution is required. That solution should take advantage of automated data collection for speed and ease of use, but include custom options for flexibility.

Learn when Autotrack is the right choice, or when you should reject it for a more robust solution like our BAT (Blast Analytics Tracking) framework that is tool agnostic and has an extraordinary ability to scale and evolve with your needs.

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March 23, 2016    0 Comments

How to Supercharge Your Growth with Event Analytics

Analytics

How to Supercharge Your Growth with Event Analytics

Your company performance is strong and your user base is increasing, but you aren’t satisfied and want to drive growth to the next level. You need scalable analytics to succeed. Raw, unsampled data is critical to providing your company the answers it needs to stay competitive, innovate, and gain a competitive advantage.

Unfortunately, commercial enterprise analytics solutions carry a hefty price tag. What if we told you there is an affordable solution without compromise? Learn how you can run an enterprise, open source, event-level analytics platform with Snowplow and Amazon Web Services.

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February 24, 2016    2 Comments

The Cloud Data Analytics Revolution is Upon Us

Analytics

The Cloud Data Analytics Revolution is Upon Us

Cloud data analytics solutions are democratizing data-driven culture and revolutionizing the business analytics world with lower costs, faster implementation and productized analysis. With the right guidance creating a data-driven culture is now easier and cheaper than ever.

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February 1, 2016    0 Comments

Analytics Talent Shortage: Top 3 Reasons to be Optimistic

Analytics, Adobe Analytics

Analytics Talent Shortage: Top 3 Reasons to be Optimistic

Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.

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November 15, 2015    0 Comments

How to Export Google Analytics BigQuery Clickstream Data into Your Data Warehouse

Analytics, Google Analytics

How to Export Google Analytics BigQuery Clickstream Data into Your Data Warehouse

Google Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration. Clickstream data empowers analysts to answer much more complex (and valuable) business questions, namely by integration with other data sources (e.g. CRM).

Many technical teams are new to Google BigQuery and how to work with it. On top of that, the structure of how the GA Premium data is stored in BigQuery may not be obvious at first glance. By following the instructions we’ve provided in this post, you’ll jump-start your knowledge and more quickly arrive at an ETL process that can bring this valuable clickstream data into your own data warehouse.

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June 18, 2015    6 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

Analytics, Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

This is last post in this 4 part series where we discuss the Google Analytics Ecommerce marketing reports. Here is a look at the Internal Promotion, Order Coupon, Product Coupon, and Affiliate Code reports, which help you optimize your promotional marketing efforts.

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June 2, 2015    5 Comments

Move into the Limitless World of Clickstream Data Analysis!

Analytics

Move into the Limitless World of Clickstream Data Analysis!

Having a solid web analytics implementation with summarized data can bring value to organizations, but as your analytics maturity evolves you’ll find that highly granular, hit-level data tied to a user will allow you to answer far deeper and more valuable business questions.

Stop waiting for your analytics tool to build a feature to answer your business questions. Move into the limitless world of clickstream data analysis!

Read this post to start the journey into clickstream data analysis!

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April 12, 2015    3 Comments

Testing Increases Revenue 283% & Wins an Award

Analytics

Testing Increases Revenue 283% & Wins an Award

Telestream reached out to us looking for ways to incrementally improve the sales performance of their website. By devising and executing a series of iterative landing page optimization tests we were able to strategically measure how revenue and conversion rates were being affected, uncover key learnings, and apply those learnings to subsequent iterations along the way.

Our proven process delivered astonishing results, and unexpectedly, a Gold Award. Jump in and read this post to learn more.

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February 25, 2015    0 Comments

2 Simple Steps to Cross Domain Tracking in Universal Analytics

Analytics, Google Analytics

2 Simple Steps to Cross Domain Tracking in Universal Analytics

Cross domain tracking has been one of those thorns in Google Analytics implementations. Challenges with tracking users across domains can inflate self-referrals and prevent you from being able to accurately track the source of your conversions. Understanding the source of your conversions is essential to being able to evaluate your marketing campaign performance.

Fortunately, Google’s Universal Analytics simplifies the setup process, and we’ve provided some valuable tips in this article that will help you solve common needs and avoid typical issues.

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November 24, 2014    16 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

Analytics, Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.

You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.

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October 29, 2014    0 Comments

Why Your Email Campaign Tracking Might Be Wrong

Analytics, Google Analytics

Why Your Email Campaign Tracking Might Be Wrong

We all strive for more granularity in our analytics data.

For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.

What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?

Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.

We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!

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August 26, 2014    4 Comments

6 Steps to Drive Action from Google Analytics with Tableau

Analytics

6 Steps to Drive Action from Google Analytics with Tableau

Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.

In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!

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August 16, 2014    8 Comments

Google Analytics Shopping & Merchandising Analysis (Part 2)

Google Analytics

Google Analytics Shopping & Merchandising Analysis (Part 2)

Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.

First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.

Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.

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July 18, 2014    3 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis

Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis

New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!

For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.

We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.

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May 30, 2014    2 Comments

How to Track & Analyze Scroll Depth in Google Analytics

Google Analytics

How to Track & Analyze Scroll Depth in Google Analytics

Sooner or later, you’re going to want to know how deep users scroll on a page.

Wouldn’t it be great if you could track vertical scroll percentage of page and view it easily in Google Analytics? Good news…in this blog post we’ll educate you on the virtues of tracking scroll depth, show you how to setup scroll tracking, create custom scroll tracking reports, create custom segments for actionable analysis, and most importantly, we’ll give you the code.

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April 10, 2014    16 Comments

How to Use Dimension Widening to Improve Affiliate Reporting

Analytics, Google Analytics

How to Use Dimension Widening to Improve Affiliate Reporting

A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.

(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)

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February 27, 2014    5 Comments

 

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