Google Analytics Posts

Analytics, Google Analytics

New Google Analytics Features Unveiled

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways –  other than having a great time at the Googleplex.  Google provided us with a glimpse of the new GA features, but we had to keep our lips […]

Read More

October 20, 2009    6 Comments

Google Analytics

Free & Fast Google Analytics
iPhone App

Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles. Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone […]

Read More

June 1, 2009    10 Comments

Analytics, Google Analytics

Instant Segments Using Google Analytics Advanced Segments

In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only view […]

Read More

February 27, 2009    7 Comments

Google Analytics

Google Analytics Profiles and Filters – So Much Power!

Google Analytics Profiles and Filters allow you to have so much more power and control over your analytics data. In fact, they allow you to do almost anything expensive web analytics packages can do. Why Use Google Filters and Profiles?Most importantly, filters allow you to make analytics data more meaningful by segmenting and cleaning the […]

Read More

February 26, 2009    3 Comments

Analytics, Google Analytics

Easier Tracking of iPhone Analytics

An update to Google Analytics Advanced Segmentation feature allows you to quickly and easily see what your iPhone users are doing on your site. The iPhone has brought phone based web browsing to a new level making it simpler to view websites on their phones. As more and more smartphones make it easier to browse […]

Read More

February 26, 2009    0 Comments

Website Optimizer Tips for Tracking Complex Conversions

Google Analytics, Conversion Testing

Website Optimizer Tips for Tracking Complex Conversions

You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. […]

Read More

December 18, 2008    13 Comments

Top 7 Google Website Optimizer Tips

Analytics, Google Analytics

Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it SimpleStart with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex […]

Read More

December 13, 2008    1 Comment

Google Analytics

Seven Great Enhancements to Google Analytics with Greasemonkey Plugin

Looking for ways to easily enhance Google Analytics? While reading news in my Web Analytics Association I stumbled across this great article “Social Media Metrics Greasemonkey Plugin For Google Analytics” that enables you to add social metrics to your content detail reports. (See example Google Analytics screenshot to the right) Plus, I then found the […]

Read More

November 11, 2008    0 Comments

Google Analytics, Conversion Testing

More Google Analytics Updates

Google Analytics adds custom reports and advanced segmentation These new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun […]

Read More

November 10, 2008    2 Comments

Google Analytics, Conversion Testing

Google Analytics Updates

Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how efforts have […]

Read More

October 22, 2008    1 Comment

 

Analytics Blog

We're here to help with tips and insight on the following topics:

Subscribe to RSS


Optimize your website and marketing campaigns

Get a constant flow of Google Analytics help and digital marketing tips, case studies and more from Google Certified Partner Blast Analytics & Marketing.




Connect with Blast Analytics & Marketing