Google Analytics Posts

Google Analytics Premium Feature Tour: 50 Custom Variables

Analytics, Google Analytics

Google Analytics Premium Feature Tour: 50 Custom Variables

In Google Analytics Premium, the number of custom variables that are available has been dramatically increased from 5 (in Google Analytics Standard) to 50! We’ve helped many clients using custom variables, to both increase the depth of data that can be collected and to enhance the capabilities of segmentation in GA. On many sites, it is consistently a struggle to keep inside the 5 custom variable limit. The GA Premium 50 custom variable increase opens the door to richer data possibilities that will help you better target, optimize and convert your visitors.

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October 4, 2011    6 Comments

What is Google Analytics Premium?

Google Analytics

What is Google Analytics Premium?

Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.

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September 29, 2011    20 Comments

How to Set a Client-Side Sample Rate in Google Analytics

Google Analytics

How to Set a Client-Side Sample Rate in Google Analytics

Are you violating the Google Analytics Terms of Service?

If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution.

Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.

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August 18, 2011    10 Comments

Are Rogue Sites Influencing Your Google Analytics Data?

Google Analytics

Are Rogue Sites Influencing Your Google Analytics Data?

Did you know that if someone puts your Google Analytics tracking code on their site (the same UA-#), visits to their site will show up in your Google Analytics profiles? It is true, but thankfully, there is a way to fix this issue. We won’t get into why someone would do this, but it generally stems from someone lifting your design or embedding your content within their site — both nefarious. The people that do this are often unaware or too lazy to remove the tracking code. Through the use of a custom report, we’ll show you how to identify external sites and URLs that contain your own site’s tracking code and most importantly, how to filter these visits so that they do not impact your data analysis.

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June 27, 2011    5 Comments

How to Track Downloads in Google Analytics

Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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April 29, 2011    194 Comments

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

Google Analytics

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let’s say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.

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April 27, 2011    4 Comments

How to Track Local Search in Google Analytics

Google Analytics

How to Track Local Search in Google Analytics

Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!

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April 25, 2011    2 Comments

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

Google Analytics

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.

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April 19, 2011    0 Comments

Google Analytics V5 Custom Reports: What’s New?

Google Analytics

Google Analytics V5 Custom Reports: What’s New?

In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you’ll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.

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April 10, 2011    11 Comments

Analytics, Google Analytics

Google Analytics Version 5 Announced

Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.

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March 21, 2011    1 Comment

Analytics, Google Analytics

How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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March 21, 2011    44 Comments

Why are Term Clouds in Google Analytics so Special?

Google Analytics

Why are Term Clouds in Google Analytics so Special?

Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.

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March 19, 2011    4 Comments

Analytics, Google Analytics

Cross Domain Tracking in Google Analytics

Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.

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February 1, 2011    31 Comments

Analytics, Google Analytics

Campaign Tracking in Google Analytics

When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.

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December 28, 2010    8 Comments

Analytics, Google Analytics

Google Analytics Tip: Annotations

Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.

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December 7, 2010    0 Comments

Analytics, Google Analytics

Google Analytics Partners Developer Competition 2010

The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.

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October 25, 2010    0 Comments

Analytics, Google Analytics

Don’t be Misled by Averages – Use Advanced Segments

How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.

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October 2, 2010    1 Comment

Analytics, Google Analytics

Time Saving Google Analytics Tip: Save Filtered Reports

Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.

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September 15, 2010    5 Comments

Google Analytics

Urchin 7 Released – Limited Time Offer

Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!

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September 2, 2010    1 Comment

Analytics, Google Analytics

Google Analytics Tip: Blog Tag Analysis

Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.

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July 29, 2010    5 Comments

 

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