Google Analytics Posts

In-Store (Offline) Tracking with Google’s Universal Analytics

Analytics, Google Analytics

In-Store (Offline) Tracking with Google’s Universal Analytics

Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.

This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!

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August 25, 2013    1 Comment

Using Google Universal Analytics with PhoneGap Apps

Google Analytics

Using Google Universal Analytics with PhoneGap Apps

We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.

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July 16, 2013    68 Comments

How to Fully Track the Print Page Action with Google Analytics

Google Analytics

How to Fully Track the Print Page Action with Google Analytics

Have you ever wondered if people are printing pages from your website?

Wonder no more…as we have provided a solution to track all the methods people use to print a page on your website. We will show you how to capture this data whether they click on your pretty print button, right click and choose print from the right click menu, use keyboard shortcuts ‘Ctrl+P’ (Windows) or ‘Cmd+P’ (Mac), or use the File > Print menu. If you use Google Analytics, read this post to learn how you can track how many people are printing your website pages.

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July 9, 2013    17 Comments

Universal Analytics – Now Properly Namespaced

Google Analytics

Universal Analytics – Now Properly Namespaced

Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.

One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.

This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.

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May 21, 2013    4 Comments

Yellow Pages Group New Zealand Upgrades to Universal Analytics

Google Analytics

Yellow Pages Group New Zealand Upgrades to Universal Analytics

The Google Analytics team recently announced the public beta of Universal Analytics. Universal Analytics includes a lot of great features today, with many more planned for the future. It is an exciting change and one that the team here at Blast is continually providing feedback to Google on to help shape it into a great platform.

Read on to learn about how we built an implementation in Universal Analytics that met the demanding business requirements of our client, Yellow Pages NZ.

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May 20, 2013    7 Comments

Using Multiple Trackers in Google Analytics

Google Analytics

Using Multiple Trackers in Google Analytics

We believe in simplicity and automation. Eliminating development time and lowering the potential for coding errors is what drove the development of our battle tested Google Analytics multi-tracker script. If you have the need to use multiple Google Analytics trackers, for tracking affiliates, creating an aggregated roll-up profile for all of your sites, or other various reasons; you’ll appreciate this post which will save you time and help you avoid unnecessary headaches. Plus, this solution can help ease your migration to Universal Analytics (even if you are only using one tracker)!

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April 17, 2013    24 Comments

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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April 1, 2013    2 Comments

Prevent Data Loss when using Google Analytics Remarketing Tag

Google Analytics

Prevent Data Loss when using Google Analytics Remarketing Tag

Did you know that you could lose up to 70% of your analytics data by implementing the Google Analytics Remarketing Tag?

The reason is that Google Analytics replaces the standard GA tracking code with the DoubleClick tracking code. Because the DoubleClick tracking code (dc.js) uses a third-party cookie which can track user activity across websites, it is blocked by most ad blocking and privacy protection software. Read the entire post to see how we solved this data loss concern which you can implement on your own site to reap the benefits of remarketing without concern.

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April 1, 2013    9 Comments

How to Track Downloads & Outbound Links in Google Analytics

Google Analytics

How to Track Downloads & Outbound Links in Google Analytics

It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.

We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.

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March 22, 2013    141 Comments

Can You Trust Your Google Analytics Data?

Analytics, Google Analytics

Can You Trust Your Google Analytics Data?

Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.

Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).

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February 21, 2013    17 Comments

How to Setup Multi-Currency Ecommerce in Google Analytics

Google Analytics

How to Setup Multi-Currency Ecommerce in Google Analytics

Multi-currency ecommerce tracking support in Google Analytics has finally arrived!

If your website supports multiple currencies during checkout and that data is going into a single Google Analytics profile, then you likely are aware of how important this feature is. Through a simple code change, which we explain how to implement, you can now indicate the currency code of what you are sending and Google Analytics will use the daily exchange rate from the prior day to convert the currency to the master currency you’ve defined in the profile settings.

Read the post to learn all the benefits and how to implement multiple currency shopping cart tracking.

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February 13, 2013    15 Comments

What is Google Attribution Modeling? Do you need it?

Google Analytics

What is Google Attribution Modeling? Do you need it?

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

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January 26, 2013    6 Comments

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Google Analytics

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Need help remembering why Adwords clicks and Analytics visits don’t match, or what the difference is between metrics and dimensions? Download our simple reference guide to help you pass the GAIQ test and help you remember key concepts of Google Analytics.

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December 13, 2012    11 Comments

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Google Analytics, Adobe Analytics, Conversion Testing

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012    10 Comments

Do You Have Bots in Your Google Analytics Data?

Google Analytics

Do You Have Bots in Your Google Analytics Data?

Did you know that if you are using a service like Keynote to monitor your website performance, that it is impacting your web metrics? Services such as Keynote, Gomez, AlertSite, Pingdom, and many others use a real web browser to visit your site repeatedly throughout the day in order to measure load-time performance. They are loading your site from multiple locations throughout the world with real browsers that execute the Google Analytics tracking javascript.

There are various kinds of bots that come to your site (Google Search Bot, Bing, etc) that do not execute javascript tracking code and do not influence your metrics in Google Analytics. Our objective in this post is to educate users about the bots that do execute javascript tracking code and help you provide accurate data to your stakeholders.

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June 8, 2012    9 Comments

Top 5 Use Cases of Google Analytics Flow Visualization

Analytics, Google Analytics

Top 5 Use Cases of Google Analytics Flow Visualization

The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?

The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.

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October 19, 2011    11 Comments

Google Analytics Premium – The Service Level Agreement

Analytics, Google Analytics

Google Analytics Premium – The Service Level Agreement

Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.

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October 17, 2011    2 Comments

Google Analytics

Google Analytics Standard and Premium Seminar in SF – Oct 25

Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!

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October 13, 2011    1 Comment

Unsampled Reports – Google Analytics Premium Feature Tour #2

Analytics, Google Analytics

Unsampled Reports – Google Analytics Premium Feature Tour #2

One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.

Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.

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October 6, 2011    3 Comments

Google Analytics Premium Feature Tour: 50 Custom Variables

Analytics, Google Analytics

Google Analytics Premium Feature Tour: 50 Custom Variables

In Google Analytics Premium, the number of custom variables that are available has been dramatically increased from 5 (in Google Analytics Standard) to 50! We’ve helped many clients using custom variables, to both increase the depth of data that can be collected and to enhance the capabilities of segmentation in GA. On many sites, it is consistently a struggle to keep inside the 5 custom variable limit. The GA Premium 50 custom variable increase opens the door to richer data possibilities that will help you better target, optimize and convert your visitors.

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October 4, 2011    6 Comments

 

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