Adobe Analytics Posts

10 Reasons to Adopt Adobe Analytics Analysis Workspace

Adobe Analytics, Analytics

10 Reasons to Adopt Adobe Analytics Analysis Workspace

With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.

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January 19, 2017    0 Comments

3 Problems Solved by Adobe Analytics Calculated Metrics

Adobe Analytics

3 Problems Solved by Adobe Analytics Calculated Metrics

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

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November 3, 2016    5 Comments

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.

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July 18, 2016    11 Comments

Top 5 Brilliant Insights from 2016 Adobe Summit

Adobe Analytics

Top 5 Brilliant Insights from 2016 Adobe Summit

Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.

Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.

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April 12, 2016    0 Comments

Analytics Talent Shortage: Top 3 Reasons to be Optimistic

Adobe Analytics, Analytics

Analytics Talent Shortage: Top 3 Reasons to be Optimistic

Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.

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November 15, 2015    0 Comments

How to Enable Real-time Reporting in Adobe SiteCatalyst

Adobe Analytics

How to Enable Real-time Reporting in Adobe SiteCatalyst

Did you know that Adobe Analytics, SiteCatalyst v15, has a feature that allows you to see near real-time data? If the answer is no, you are not alone. The majority of clients that we work with do not have it enabled. Adobe released this feature for version 15 back in October 2012, so it is a somewhat recent feature. Unfortunately, and we’re not sure exactly why, this feature is not enabled by default. Read on to learn more about what you get with this feature and how to enable it.

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April 3, 2013    1 Comment

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Analytics, Conversion Testing, Google Analytics

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012    10 Comments

 

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