Brad Millet, Senior Analytics Strategist, provides a quick recap of top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you unable to attend, Brad shares the “Best Of” Summit plus a few honorable mentions.
Read MoreGoogle Analytics, Data Management
In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model, the database, develop the ETL, and test/implement. Ultimately, giving you the ability to setup a data warehouse that best fits your needs and data.
Read MoreApril 7, 2018 0 Comments
Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped her revisit, refine, and define her career path.
Read MoreApril 3, 2018 0 Comments
Google Analytics, Data Management
ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple explanation of the strategy behind an ETL process, teaching you how to create an ETL infrastructure and define ETL Data Requirements. These two steps are essential in successfully transforming, enhancing, and cleaning your data. Keep an eye out for part two next week where he dives into ETL implementation!
Read MoreMarch 27, 2018 0 Comments
It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways how you can use Supermetrics for Google Analytics to elevate your analysis.
Read MoreMarch 15, 2018 1 Comment
Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on him that all the best speakers had been women — and that today is International Women’s Day! We couldn’t pass up another chance to celebrate our love for diversity in the industry.
Read MoreMarch 8, 2018 1 Comment
If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR compliance when using Google Analytics.
Read MoreFebruary 16, 2018 28 Comments
What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn’t a top priority to become GDPR compliant, it should be. Odds are that you are overwhelmed like many are, and if you are looking for a simple explanation of GDPR that you can finally wrap your head around…you’ve come to the right place!
Turn GDPR from a threat into an opportunity for your brand to stand out and build trust with your audience (customers).
Read MoreFebruary 9, 2018 3 Comments
Have no fear! Query Time Processing to the data rescue is here! Google Analytics saves the day again, by providing you with a way to repair and enrich your data. Paul Lear, one of our analytics consultants, shows you how to transform your data, step-by-step using Google Analytics 360 Query Time Custom Data Import.
Read MoreFebruary 1, 2018 0 Comments
Not sure how to get started with self-service analytics, how to implement it, or possibly even what it is? Now is the chance to learn! In this blog article, Joe Christopher will teach you what it is, what the benefits are to your organization, some common mistakes made using popular tools, a few self-service methods, and the steps for properly implementing self-service analytics.
Read MoreJanuary 24, 2018 0 Comments
Data Management, Data Visualization
We love Tableau for putting data, analysis, visualizations and dashboards into the hands of anyone. Now we love them even more for developing Project Maestro, giving everyone the ability to perform ETL! Nick Mannon, data management and visualization consultant, reviews what Project Maestro is, and how you can use it to easily extract, transform, and load your data. This will ensure accurate and clean data so you can spend less time manipulating it, and more time analyzing it!
Read MoreJanuary 14, 2018 0 Comments
A powerful real-time customer segmentation and action engine, Tealium’s AudienceStream is a marketer’s ideal mechanism for taking action on the data collected about your customers. In this post, analytics consultant, Paul Lear, puts AudienceStream and its 3rd party connectors to the test, implementing an abandoned cart campaign utilizing Responsys to send the emails. Learn how to make it happen!
Read MoreNovember 26, 2017 0 Comments
Have you ever created a report in Google Analytics only to feel that something just isn’t quite right with your data? You’re not the only one! In this blog post, Alex Molineux goes in-depth on some common mistakes made while using the Sessions Metric, as well as a few other dimensions and metrics, that can lead to misleading data and analysis. He’ll also teach you how to fix and/or avoid this problem altogether. Happy reporting!
Read MoreNovember 8, 2017 0 Comments
Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.
Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.
Read MoreOctober 16, 2017 0 Comments
Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally.
There are many capable, successful women in analytics and marketing, within Blast as well as client and partner organizations. These women are critical resources to the industry’s growth, as well as its long-term sustainability.
See how Blast is using our industry leadership to raise awareness of the topic and encouraging others to do the same. You’ll also be able to read interviews with female Blast team members to hear their thoughts on what else the industry can do to help, and some advice for women looking to join the field of analytics and marketing.
Read MoreSeptember 25, 2017 2 Comments
Stop asking general questions. Become more proactive with customer journey analysis reports.
Every business has a unique customer journey, which probably spans devices and crosses both online and offline channels. Trying to make sense of all the data might leave you with analysis paralysis caused by having too many analytics reports, or wondering how to best slice your simple “visits” report to yield valuable insights. Using the flexibility of Adobe Analysis Workspace, segmentation, and calculated metrics, we can cure both of these issues with customer journey reporting. Adobe Analytics Idol finalist Brad Millett gives instructions for turning out a single, clear report on customer journeys that are specific to your business.
Read MoreSeptember 6, 2017 1 Comment
There are many good reasons to manage your data in the cloud to meet IT and business needs. And, when I went to AWS (Amazon Web Services) Summit 2017 in San Francisco, dare I say, it opened my mind to even more reasons for utilizing cloud platforms. The advancements in technology and improvements in services continue to make AWS a compelling solution to meet many requirements.
Read MoreJuly 2, 2017 0 Comments
Analytics, Google Analytics, Adobe Analytics
Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast’s VP of Analytics, will take you through the steps that are critical in evaluating your existing tool and deciding if a different one is right for you. He also provides an in-depth comparison of two of the most popular enterprise digital analytics platforms on the market today: Adobe Analytics and Google Analytics 360. Keep in mind that the right tool for your company is one that leads to insights, and those insights will enable you to take action.
Read MoreApril 26, 2017 5 Comments
With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they’ve compiled their Top 8 Sessions to watch. With a quick recap and a link to the session recordings, you can enjoy them over and over again. By the end of this blog post you’ll feel like you were at Summit – hope to see you there next year!
Read MoreApril 12, 2017 0 Comments
When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.
Read MoreMarch 27, 2017 0 Comments
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April 21, 2018 0 Comments
Brad Millett