With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.Read More
We’ll provide a detailed look at the 4 KPIs that both executive and marketing leadership must focus on in order to manage a successful SaaS business. Find out which are the four most important KPIs, why they matter, how to calculate them, how to leverage them to maximize business value, and check out some dashboard examples.Read More
As the year winds down, and we reflect back, we’re grateful for all of the Google Analytics improvements that have happened in 2016. However, it wouldn’t be the holidays without a wish list! In this post our VP, Analytics, Joe Christopher, reviews his Top 7 wish list for future Google Analytics features. Let us know if you agree, and if you have any additions. Happy Holidays!Read More
Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.
In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.Read More
A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.Read More
Optimizely’s new Personalization tool may be a digital marketer’s dream come true. Imagine customizing each user’s encounter with your site, increasing the likelihood that they will complete a sale, sign up for your mailing list, or take any other action you want them to. Targeted, relevant content will be delivered to each customer profile in anticipation of his or her needs, in real-time. An experienced analytics consultant explains how to take full advantage of this remarkable product.Read More
Google’s 360 Suite tools are all about understanding customer behavior, taking action on that data, and evolving your business. But are they the best solutions for your specific needs? The answer depends on your analytics maturity. Joe Christopher digs deeper into the benefits and potential drawbacks of investing in the suite, and offers examples of alternatives.Read More
Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.
Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.Read More
Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.Read More
As your business grows, you can drastically improve your marketing performance by segmenting your customers. Learn how to create data-driven campaigns that are more relevant to your various customers, ultimately increasing response rates and sales. Includes a simple step-by-step RFM analysis example, plus easy-to-follow checklist to take your email marketing to the next level.Read More
Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.Read More
With the recent announcement of the Google Analytics 360 Suite, we’ve received many questions from our existing Premium and Standard Google Analytics clients, as well as people reaching out who are interested in considering this new enterprise marketing analytics suite of tools.
As with all things in the analytics industry, change is inevitable and most of these changes are positive. Are you curious how the 360 suite can impact your business? In this post we’ll answer the most common questions we’ve heard from our clients, provide our initial review on what you need to know about each of these new 360 tools, and share how they can help evolve your organization.Read More
Data analysts have been waiting a long time for Tableau to add the Holy Grail of functionality, cross database joins. And with Tableau 10 just around the corner, it is on the threshold of arrival. Get ready for a shorter, more simple path to a holistic picture of your data.
Instead of being dependent on IT, you can join data to create reports and visualizations to answer your own questions.Read More
Do you trust your web analytics data?
Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?
Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.
There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.Read More
Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.
Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.Read More
Autotrack from Google Analytics is a nice tracking enhancement for those not using tag management, and for those using only the most basic tracking snippet. For those who are asking more advanced questions of their data and thus have deeper analytics needs, a more advanced solution is required. That solution should take advantage of automated data collection for speed and ease of use, but include custom options for flexibility.
Learn when Autotrack is the right choice, or when you should reject it for a more robust solution like our BAT (Blast Analytics Tracking) framework that is tool agnostic and has an extraordinary ability to scale and evolve with your needs.Read More
Your company performance is strong and your user base is increasing, but you aren’t satisfied and want to drive growth to the next level. You need scalable analytics to succeed. Raw, unsampled data is critical to providing your company the answers it needs to stay competitive, innovate, and gain a competitive advantage.
Unfortunately, commercial enterprise analytics solutions carry a hefty price tag. What if we told you there is an affordable solution without compromise? Learn how you can run an enterprise, open source, event-level analytics platform with Snowplow and Amazon Web Services.Read More
Cloud data analytics solutions are democratizing data-driven culture and revolutionizing the business analytics world with lower costs, faster implementation and productized analysis. With the right guidance creating a data-driven culture is now easier and cheaper than ever.Read More
Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.Read More
Google Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration. Clickstream data empowers analysts to answer much more complex (and valuable) business questions, namely by integration with other data sources (e.g. CRM).
Many technical teams are new to Google BigQuery and how to work with it. On top of that, the structure of how the GA Premium data is stored in BigQuery may not be obvious at first glance. By following the instructions we’ve provided in this post, you’ll jump-start your knowledge and more quickly arrive at an ETL process that can bring this valuable clickstream data into your own data warehouse.Read More
Digital Analytics Blog
We're here to help with tips and insight on the following topics:
Optimize your website and marketing campaigns