Analytics Posts

Validate 2017: Top 6 Data Governance Takeaways

Data Management

Validate 2017: Top 6 Data Governance Takeaways

Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.

Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.

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October 16, 2017    0 Comments

Supporting Women in Analytics and Marketing

Analytics

Supporting Women in Analytics and Marketing

Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally.

There are many capable, successful women in analytics and marketing, within Blast as well as client and partner organizations. These women are critical resources to the industry’s growth, as well as its long-term sustainability.

See how Blast is using our industry leadership to raise awareness of the topic and encouraging others to do the same. You’ll also be able to read interviews with female Blast team members to hear their thoughts on what else the industry can do to help, and some advice for women looking to join the field of analytics and marketing.

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September 25, 2017    1 Comment

Mining Customer Journey Insights from Adobe Analytics

Analytics, Adobe Analytics

Mining Customer Journey Insights from Adobe Analytics

Stop asking general questions. Become more proactive with customer journey analysis reports.

Every business has a unique customer journey, which probably spans devices and crosses both online and offline channels. Trying to make sense of all the data might leave you with analysis paralysis caused by having too many analytics reports, or wondering how to best slice your simple “visits” report to yield valuable insights. Using the flexibility of Adobe Analysis Workspace, segmentation, and calculated metrics, we can cure both of these issues with customer journey reporting. Adobe Analytics Idol finalist Brad Millett gives instructions for turning out a single, clear report on customer journeys that are specific to your business.

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September 6, 2017    0 Comments

Hey! You! Get Onto the Cloud!

Analytics, Data Management

Hey! You! Get Onto the Cloud!

There are many good reasons to manage your data in the cloud to meet IT and business needs. And, when I went to AWS (Amazon Web Services) Summit 2017 in San Francisco, dare I say, it opened my mind to even more reasons for utilizing cloud platforms. The advancements in technology and improvements in services continue to make AWS a compelling solution to meet many requirements.

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July 2, 2017    0 Comments

Enterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics

Analytics, Google Analytics, Adobe Analytics

Enterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics

Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast’s VP of Analytics, will take you through the steps that are critical in evaluating your existing tool and deciding if a different one is right for you. He also provides an in-depth comparison of two of the most popular enterprise digital analytics platforms on the market today: Adobe Analytics and Google Analytics 360. Keep in mind that the right tool for your company is one that leads to insights, and those insights will enable you to take action.

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April 26, 2017    4 Comments

Adobe Summit 2017: Top 8 Sessions to Watch (Free)

Analytics, Adobe Analytics

Adobe Summit 2017: Top 8 Sessions to Watch (Free)

With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they’ve compiled their Top 8 Sessions to watch. With a quick recap and a link to the session recordings, you can enjoy them over and over again. By the end of this blog post you’ll feel like you were at Summit – hope to see you there next year!

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April 12, 2017    0 Comments

Tealium Tag Management Examples: How to Build a Custom Tag

Analytics, Tag Management

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

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March 27, 2017    0 Comments

Problem with Site Speed Accuracy in Google Analytics

Google Analytics

Problem with Site Speed Accuracy in Google Analytics

The Site Speed report in Google Analytics may give you the wrong idea. Find out why this data can be misleading, why it matters, and solutions for getting the real story behind what your data is telling you. Learning how to read the data in this report empowers you to make huge improvements that benefit your business.

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February 6, 2017    2 Comments

10 Reasons to Adopt Adobe Analytics Analysis Workspace

Analytics, Adobe Analytics

10 Reasons to Adopt Adobe Analytics Analysis Workspace

With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.

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January 19, 2017    2 Comments

4 KPIs that Can Make (or Break) Your SaaS Business

Analytics

4 KPIs that Can Make (or Break) Your SaaS Business

We’ll provide a detailed look at the 4 KPIs that both executive and marketing leadership must focus on in order to manage a successful SaaS business. Find out which are the four most important KPIs, why they matter, how to calculate them, how to leverage them to maximize business value, and check out some dashboard examples.

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January 5, 2017    0 Comments

Top 7 Google Analytics Feature Suggestions: Holiday Wish List

Google Analytics

Top 7 Google Analytics Feature Suggestions: Holiday Wish List

As the year winds down, and we reflect back, we’re grateful for all of the Google Analytics improvements that have happened in 2016. However, it wouldn’t be the holidays without a wish list! In this post our VP, Analytics, Joe Christopher, reviews his Top 7 wish list for future Google Analytics features. Let us know if you agree, and if you have any additions. Happy Holidays!

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December 13, 2016    5 Comments

3 Problems Solved by Adobe Analytics Calculated Metrics

Adobe Analytics

3 Problems Solved by Adobe Analytics Calculated Metrics

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

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November 3, 2016    5 Comments

Tealium iQ: Data Privacy as a Differentiator

Analytics

Tealium iQ: Data Privacy as a Differentiator

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

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October 12, 2016    0 Comments

How Optimizely Personalization Works & Why You Need a Team

Analytics

How Optimizely Personalization Works & Why You Need a Team

Optimizely’s new Personalization tool may be a digital marketer’s dream come true. Imagine customizing each user’s encounter with your site, increasing the likelihood that they will complete a sale, sign up for your mailing list, or take any other action you want them to. Targeted, relevant content will be delivered to each customer profile in anticipation of his or her needs, in real-time. An experienced analytics consultant explains how to take full advantage of this remarkable product.

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September 12, 2016    1 Comment

Living in a Google Analytics Suite World

Analytics, Google Analytics

Living in a Google Analytics Suite World

Google’s 360 Suite tools are all about understanding customer behavior, taking action on that data, and evolving your business. But are they the best solutions for your specific needs? The answer depends on your analytics maturity. Joe Christopher digs deeper into the benefits and potential drawbacks of investing in the suite, and offers examples of alternatives.

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August 15, 2016    0 Comments

Tealium: Customer Data (Action) Platform

Analytics

Tealium: Customer Data (Action) Platform

Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.

Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.

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July 28, 2016    2 Comments

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.

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July 18, 2016    14 Comments

How RFM Analysis Boosts Sales

Analytics

How RFM Analysis Boosts Sales

As your business grows, you can drastically improve your marketing performance by segmenting your customers. Learn how to create data-driven campaigns that are more relevant to your various customers, ultimately increasing response rates and sales. Includes a simple step-by-step RFM analysis example, plus easy-to-follow checklist to take your email marketing to the next level.

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July 6, 2016    2 Comments

Top 5 Questions on Enterprise Google Analytics 360 Suite

Google Analytics

Top 5 Questions on Enterprise Google Analytics 360 Suite

With the recent announcement of the Google Analytics 360 Suite, we’ve received many questions from our existing Premium and Standard Google Analytics clients, as well as people reaching out who are interested in considering this new enterprise marketing analytics suite of tools.

As with all things in the analytics industry, change is inevitable and most of these changes are positive. Are you curious how the 360 suite can impact your business? In this post we’ll answer the most common questions we’ve heard from our clients, provide our initial review on what you need to know about each of these new 360 tools, and share how they can help evolve your organization.

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June 8, 2016    0 Comments

Tableau Tips: Review of New Cross Database Joins

Analytics, Data Visualization

Tableau Tips: Review of New Cross Database Joins

Data analysts have been waiting a long time for Tableau to add the Holy Grail of functionality, cross database joins. And with Tableau 10 just around the corner, it is on the threshold of arrival. Get ready for a shorter, more simple path to a holistic picture of your data.

Instead of being dependent on IT, you can join data to create reports and visualizations to answer your own questions.

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May 31, 2016    5 Comments

 

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