Amy is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience optimizing paid search campaigns to hit aggressive KPIs, and loves the industry's unique ability to measure the impact of creative marketing.
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Smart application of the 80/20 rule will keep your Google AdWords’ keyword lists focused and profitable. Get PPC tips from our Director of Paid Search on how to successfully apply Pareto’s Principle to account management, keyword expansion, and keyword optimization. Learn how to find the keywords that will work hard for you, and spend less time chasing new ones. Plus, she shares a case study on how revenues were increased more than 280% for a client using these superior account/keyword optimization methods!Read More
Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you’ll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.Read More
Increase your Adwords paid ad performance at no additional cost by adding structured snippets! In this third post in our Google AdWords Tips blog series, you’ll learn how structured snippets ad extensions help highlight specific features of your products and offerings, increase your CTR, boost your Quality Score, and lower your costs.Read More
Increase your Adwords paid ad performance at no additional cost by adding callout extensions! In this second post in our Google AdWords Tips blog series, you’ll learn how callout extensions free up your site links, highlight your unique benefits (within character constraints), help you strategically tell your story, improve quality score and reduce costs.Read More
Build credibility by letting established companies sing your praises! In this first post in our Google AdWords Tips blog series, you’ll learn how Review Extensions work, see what they look like, discover the benefits, and get strategic tips before you get started.Read More
As a Paid Search Marketing Strategist at Blast, I was thrilled to attend MECLABS Web Optimization Summit held in NYC in late May. It was awesome to share and learn from so many like-minded marketing optimization industry leaders.
At Blast, we are a goal and data driven group. As such, we’ve developed frameworks that allow us to rapidly optimize and improve performance, producing the greatest gains for our clients. In this article we are sharing straightforward tips on how we have learned to create measurably better paid search ads. In fact, you’ll find ad examples and an easy-to-use PPC Ad Copy Writing Template that will help you write better PPC text ads.Read More
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