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Conversion Testing

Top 5 Strategic Reasons for Usability Testing

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult […]

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Aug 7, 2009    0 Comments

Conversion Testing

The Importance of Designing Toward Key Scenarios

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the […]

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May 18, 2009    0 Comments

Conversion Testing

Blast AM at SES Chicago: Lesson in Google Website Optimizer

More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that […]

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Jan 13, 2009    1 Comment

Search Engine Optimization

Google’s Search-based Keyword Tool

Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content. From the horse’s mouth:The Search-based […]

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Nov 19, 2008    0 Comments

Search Engine Optimization

Google’s SEO Starter Guide

Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed […]

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Nov 13, 2008    2 Comments

Google Analytics, Conversion Testing

More Google Analytics Updates

Google Analytics adds custom reports and advanced segmentation These new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun […]

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Nov 10, 2008    2 Comments

Google Analytics, Conversion Testing

Google Analytics Updates

Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how efforts have […]

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Oct 22, 2008    1 Comment

Digital Marketing

Take your SEO to the next level with these tips and tricks!

Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced […]

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Oct 17, 2008    3 Comments

Search Engine Optimization

Who needs Google when you’re just local?

Improving your search engine results not only gets you listed on the major national search engines, but also optimizes the listings on local directories which is an essential customer touch point for a local business. Especially with the dramatic rise of mobile search.

Don’t believe that just because your business has a local or regional target audience that being found on the web can’t benefit your business. Local search is one of the most powerful sales channels to come along in decades – but it only works if you take the time to optimize your site so it can be found.

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Sep 30, 2008    5 Comments

Digital Marketing

SEO Tip: Why Use Squidoo?

Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, […]

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Sep 23, 2008    0 Comments

Digital Marketing

Usability is in the Eye of the Beholder

Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely […]

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Sep 12, 2008    0 Comments

Conversion Testing

The Importance of Web Site Content in a Redesign

Looking at a redesign of your web site entails not only the look and feel of the site, but, to be done right, should include your content as well. Many businesses fail to take into account how much time needs to be devoted to writing content for their web site. Because running your business is […]

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May 23, 2008    0 Comments

Digital Marketing

Our Featured Speaker at Web Builder 2.0 in Vegas

Kayden Kelly will be a featured speaker at Web Builder 2.0 in Las Vegas in December. The Management & Strategy track at Web Builder 2.0 will feature the latest thinking on how to increase your site’s traffic, sales and overall ROI, while also examining how to manage and capitalize on the unique opportunities presented by […]

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Sep 7, 2007    2 Comments

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