Analytics and Search Marketing Tips

Rich Snippets – Why You Should Use Them

Search Engine Optimization

Rich Snippets – Why You Should Use Them

Get the answers to all your rich snippets questions: What are rich snippets? Why do I want my listings to have rich snippets? How do I get rich snippets on my listings? Why do I need to markup my website?

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August 26, 2011    3 Comments

How to Set a Client-Side Sample Rate in Google Analytics

Google Analytics

How to Set a Client-Side Sample Rate in Google Analytics

Are you violating the Google Analytics Terms of Service?

If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution.

Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.

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August 18, 2011    10 Comments

Top 6 Highlights from MozCon 2011 SEO Conference

Search Engine Optimization

Top 6 Highlights from MozCon 2011 SEO Conference

Learn about what happened at MozCon 2011. SEOmoz upgrades, SEO strategies, marketing tips, content strategy, conversion rate optimization, Facebook marketing, rich snippets, and more.

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August 3, 2011    3 Comments

Is a Paid Analytics Tool Really Better?

Analytics

Is a Paid Analytics Tool Really Better?

Yes! However, paying for an analytics tool is not the silver bullet many think it is. Paid analytics solutions are complex and often overwhelm people. If your organization isn’t already analytics driven, you won’t change this by dropping in a sophisticated analytics tool. First build an analytics driven culture. Then focus on the analysis, not the tool.

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August 2, 2011    0 Comments

How to Check Search Engine Ranking (Accurately)

Search Engine Optimization

How to Check Search Engine Ranking (Accurately)

Do you know how well your site ranks for your top targeted keywords? Are you sure? We find that many people are still getting inaccurate results for their search engine rankings due to the personalization of search. Read this post to get clear instructions on how to conduct an accurate (i.e. non-personalized) check of search engine ranking.

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July 26, 2011    11 Comments

Are Rogue Sites Influencing Your Google Analytics Data?

Google Analytics

Are Rogue Sites Influencing Your Google Analytics Data?

Did you know that if someone puts your Google Analytics tracking code on their site (the same UA-#), visits to their site will show up in your Google Analytics profiles? It is true, but thankfully, there is a way to fix this issue. We won’t get into why someone would do this, but it generally stems from someone lifting your design or embedding your content within their site — both nefarious. The people that do this are often unaware or too lazy to remove the tracking code. Through the use of a custom report, we’ll show you how to identify external sites and URLs that contain your own site’s tracking code and most importantly, how to filter these visits so that they do not impact your data analysis.

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June 27, 2011    5 Comments

How to Track Downloads in Google Analytics

Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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April 29, 2011    194 Comments

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

Google Analytics

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let’s say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.

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April 27, 2011    4 Comments

How to Track Local Search in Google Analytics

Google Analytics

How to Track Local Search in Google Analytics

Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!

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April 25, 2011    2 Comments

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

Google Analytics

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.

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April 19, 2011    0 Comments

Google Analytics V5 Custom Reports: What’s New?

Google Analytics

Google Analytics V5 Custom Reports: What’s New?

In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you’ll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.

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April 10, 2011    11 Comments

Search Engine Optimization

Top 6 Tips on How to Start your SEO Process (Interview on RSS Ray)

Learn how to jump start your SEO efforts with the 6 tips I shared in this interview with online marketing blogger RSS Ray on how to get started with SEO and make sure you are going in the right direction.

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March 23, 2011    3 Comments

Analytics, Google Analytics

Google Analytics Version 5 Announced

Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.

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March 21, 2011    1 Comment

Analytics, Google Analytics

How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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March 21, 2011    44 Comments

Why are Term Clouds in Google Analytics so Special?

Google Analytics

Why are Term Clouds in Google Analytics so Special?

Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.

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March 19, 2011    4 Comments

Digital Marketing

Google Nonprofits Marketplace: We Support Non-Profits!

Google announced a new initiative, the Google Nonprofits Marketplace. We’re excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

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March 16, 2011    0 Comments

Analytics, Google Analytics

Cross Domain Tracking in Google Analytics

Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.

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February 1, 2011    31 Comments

Search Engine Optimization

How to Remove Google Duplicate Listings (Finally)

Many companies have struggled with the issue of Google Maps duplicate listings. Finally, there is a high probability solution to get the duplicate listing deleted. Read this post to get step by step instructions on how to remove your duplicate listings from Google.

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January 2, 2011    12 Comments

Analytics, Google Analytics

Campaign Tracking in Google Analytics

When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.

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December 28, 2010    8 Comments

Analytics, Google Analytics

Google Analytics Tip: Annotations

Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.

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December 7, 2010    0 Comments

 

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