Analytics Case Studies

Featured Case Study: Civil Beat


Blast AM is a key partner for Civil Beat. Civil Beat’s primary mission is to positively impact our community. It is key for us to not only understand how our readers are engaging with our content, but also how we can grow that engagement. Blast AM has continuously helped us to leverage our analytics in a way that focuses on our mission, as well as our business objectives.

Heidi Pliszka, Civil Beat

Featured Case Studies

For a subscription business to succeed it must grow its subscriber base. Find out how we helped PicMonkey grow by defining their KPIs as well as implementing report automation and dashboards, to provide real-time insights into their key metrics.

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After launching a new mobile website, a global specialty toy retailer noticed that their mobile revenue for both “Click and Collect” and “Home Delivery” methods had decreased considerably. Find out how Blast used Adobe Analytics to create a streamlined checkout process and increase conversions during the critical holiday season.

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Yellow New Zealand wanted a better way to track their multiple ad listings per page and apply on-the-fly breakdowns. Using Enhanced Ecommerce, they tracked ad impressions as product impressions enabling the assessment of the relative value of each position, as well as the differences in user behavior in different industries.

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Healthcare.gov – the flagship site for the Affordable Care Act – turned to Blast for help in bolstering the privacy and information-sharing tools available to their customers They showed a clear commitment to DNT, implemented easy privacy controls, and became the first US government site to implement this extra layer of security.

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Civil Beat wanted a deeper understanding of user engagement and subscriber cohort activity. Blast used a custom Google Analytics implementation and integrated that data with Tableau. Creating a reporting dashboard that revealed subscriber cohorts and content readership insights helped to improve subscription retention and acquisition initiatives.

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JustAnswer.com provides expert answers at a rate of one question per every nine seconds. So they turned to the analyics experts at Blast to help them implement a detailed data tracking strategy. Through Google Analytics Premium and custom metrics, they now gain valuable insight into the site’s performance in ways that were previously impossible.

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Telestream learned that an important link driving traffic to their product was being removed. In order to ascertain how that would effect their business, Telestream needed a forecasting solution. Using Google Analytics data with R, Blast devised a forecasting solution that quantified the impact of the change upon their business, and helped them plan for the future.

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With a switch to Google Analytics, Blast helped the SHOP.com team receive accurate site and product performance data and ditch their costly paid solution.

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Understanding user interaction is key when you have many sites with different purposes. Learn how Blast helped Sutter understand their audiences with advanced Google Analytics configuration.

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Intuit worked with Blast to implement an analytics solution that improved data quality and provided actionable insights to all business units in a critical time window prior to their peak season.

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Formspring worked with Blast, a Google Analytics Premium Authorized Reseller, to implement, support and optimize the usage of Google Analytics Premium.

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