Amy Hebdon – Director, Search Marketing

Amy Hebdon

 

Director, Search Marketing

 

As Director, Search Marketing for Blast Analytics & Marketing, Amy works with clients to increase lead and revenue volume generated from their paid search (PPC) campaigns. Working with her cross-discipline teammates, she oversees all paid search-related account activity, including developing high-level strategies, budgeting and forecasting, keyword listing and optimization, and tracking and reporting.


Based out of Blast’s Seattle office, Amy has more than 10 years experience in paid search marketing and management, with a strong background in direct response and revenue generation. She has proven success using data to provide clients with creative insights that enable them to take action, achieve their goals, and EVOLVE their organizations.

Prior to joining Blast in 2013, Amy held search engine marketing (SEM) management roles in agencies such as Razorfish, Digitaria, and DraftFCB, gaining valuable experience through multiple client accounts.

Amy earned a BA in Marketing Communications from Brigham Young University. She holds certifications for Google AdWords, Google Analytics, Bing AdCenter, Optimizely, MarketMotive (Conversion Optimization) and MECLABS (Value Proposition) and has written primers and guides to help others understand and achieve certification in these areas. She also has presented on related topics at various conferences, workshops, and webinars.

I wanted to be a part of a company that combined Analytics, SEO, and PPC to provide the best results for clients. Most agencies I’ve seen specialize in just one area, creating a very siloed approach to marketing.

More about Amy

I joined Blast…

Because I wanted to be a part of a company that combined Analytics, SEO, and PPC to provide the best results for clients. Most agencies I’ve seen specialize in just one area, creating a very siloed approach to marketing.

A cool part of my job is…

I love being able to increase performance 200-300% just by doing a restructure. The importance of account structure is the best kept secret of PPC, and no one ever expects it to make the difference that it makes. It’s so rewarding to deliver those kinds of results and show the real potential of the account simply by getting things in order.

My consulting “philosophy” is…

Begin with the end in mind. Unless you’re crystal clear on the end goal, it’s easy to prioritize metrics and KPIs that don’t grow the business, and even easier to chase after new tactics and tools that just add to the noise.

It’s not on my resume, but…

I’m a licensed massage therapist, with special training in energy work.

One of my first jobs was…

Working on campus grounds crew in college. I spent a summer emptying trash cans, mowing lawns, and weeding.

The most interesting place I’ve traveled is…

I got to cross Abbey Road on John Lennon’s birthday, ride an elephant in Thailand, and night swim in a Puerto Rican bioluminescent bay. Not sure I can choose one over the others.

My hobbies include…

Art, learning to cook, and chasing popsicle sticks down the gutter when it rains.

A favorite quote of mine is…

“A problem clearly defined is already partially solved.”

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