The “out of the box” configuration of Adobe Analytics does not take your unique business goals into consideration. Data you are using to make decisions may not be the best representation of your website’s performance. The Adobe Analytics Audit was developed to be sure that you have meaningful and actionable data to continuously improve your website and online marketing.
During an audit, our Adobe Analytics Consultants listen to your business goals, perform a diagnosis of your account, evaluate your tracking needs, provide detailed recommendation documentation and assist you through the implementation process of your advanced tracking setup.
Once goals are defined, your current Adobe Analytics setup is analyzed. Required changes are documented along the way in a comprehensive Technical Document to assist with implementation.
If you are having difficulties implementing the suggested changes, you can always ask your Adobe Analytics Certified Expert Consultant for help. Or, they can access your site (with your permission) and make any required changes.
Once tracking is finalized, Advanced Segment Insights (ASI) are developed to isolate specific subsets of traffic. Then custom reporting is setup to meet your specific business needs and goals.
Along with documented recommendations, your Adobe Analytics Audit will feature strategic recommendations for future custom event tracking, filters, goal tracking, account configuration, reporting and advanced segmentation insights.
Immediately following implementation, your account is audited to ensure data is being tracked correctly. A third audit also occurs 30 days after implementation to ensure that you are happy with your new account configuration and the data being tracked.
If you’re ready to get more actionable insight out of your Adobe Analytics software, get in touch with our Certified Expert Adobe Analytics consultants.
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